---
title: "7.2 — Type #1: Functional Language (The Surface-Level Verbs of the World)"
url: "https://library.sevenfigurecreators.com/11/how-to-niche/383/7-2-type-1-functional-language-the-surface-level-verbs-of-the-world"
---

# 7.2 — Type #1: Functional Language (The Surface-Level Verbs of the World)

Functional language is the simplest layer.  
It’s the verbs people in a specific world use constantly.

It describes:

- what they do  
- what they attempt  
- what they struggle with  
- what they’re trying to accomplish  
- what they can’t get themselves to do  

Functional language is not emotional.  
It’s not technical.  
It’s not cultural.  
It’s simply the actions they repeat every day.

**Examples of REAL functional language niches:**

→ “I help new dads in Adelaide who keep skipping their long runs because the sleep deprivation wrecks them.”  
Functional verbs: *skip, run, sleep, wrecks*

→ “I help e-commerce operators who spend half their day firefighting fulfilment issues.”  
Functional verbs: *spend, firefighting, fulfilment*

→ “I help swim-school owners in regional NSW who are drowning in admin every Monday.”  
Functional verbs: *drowning, admin, every Monday*

Functional language tells the brain:  
**“Yes, this is something I actually do.”**

But functional language alone cannot create trust.  
For that, you need the next layers.