---
title: "11.2 — Two Social Media Feeds (Only One Matters)"
url: "https://library.sevenfigurecreators.com/11/how-to-niche/415/11-2-two-social-media-feeds-only-one-matters"
---



# 11.2 — Two Social Media Feeds (Only One Matters)

Most people assume everyone sees the same content.  
They don’t.

There are **two feeds running at all times**:

## 1. The Broad Feed  
What people *think* social media looks like:

- Jeremy Miner  
- Hormozi  
- Justin Welsh  
- viral life hacks  
- emotional resilience quotes  
- generic self-help  
- high-level business advice  
- wellness memes  

This feed is massive, loud, and feels like “the whole internet.”

But **this is NOT where your niche lives.**

## 2. The Hyper-Specific Feed  
The feed only your ICP sees:

- NDIS provider memes  
- FIFO mental-health content  
- CrossFit rehab specialists  
- HYROX prep training  
- burnout content for engineers  
- rural farming yield hacks  
- school-teacher burnout  
- Gold Coast surf community stories  
- SaaS debugging jokes  
- tradie banter reels  
- CPA exam trauma humour  
- Western Sydney business-owner content  

These feeds are **tiny** but **precise**:  
identity-matched, sticky, and algorithmically tight.

Here’s the twist:

**Hyper-specific content spreads faster inside a niche than broad content spreads globally.**

Why?

Because when niche people feel recognised,  
they overwhelmingly engage — and the algorithm doubles down.

This is one of the most important insights of Niching Physics.