---
title: "13.2 — Sin #1: Niching by Job Title"
url: "https://library.sevenfigurecreators.com/11/how-to-niche/430/13-2-sin-1-niching-by-job-title"
---

# 13.2 — Sin #1: Niching by Job Title

This is the most common — and the most fatal — niching mistake.

People say things like:

- “I help entrepreneurs…”  
- “I help executives…”  
- “I help founders…”  
- “I help high achievers…”  

But job titles aren’t identities.  
They’re surface labels.

A “founder” could be:

- a SaaS engineer coding at midnight  
- a CrossFit PT running 5am classes  
- a 58-year-old accountant starting a new practice  
- a 23-year-old Shopify store owner  
- a mortgage broker  
- a hairdresser  
- a tradie with an ABN  

Putting all these people in the same “niche” is like grouping:

- an Italian chef  
- a software engineer  
- a kindergarten teacher  
- a truck driver  

…because “they all eat food.”

Job titles hide identity, hide culture, hide subculture, hide world, hide emotional rhythm.  
They destroy recognition.

The person reading your content doesn’t think:

“I’m an entrepreneur.”

They think:

“I’m a Perth dad who codes until midnight, stress-eats, and can’t switch off.”

**Niching by job title = instant identity mismatch.**