---
title: "13.3 — Sin #2: Niching by Vague Pain"
url: "https://library.sevenfigurecreators.com/11/how-to-niche/431/13-3-sin-2-niching-by-vague-pain"
---

# 13.3 — Sin #2: Niching by Vague Pain

People say things like:

- “I help people manage overwhelm.”  
- “I help high achievers reduce stress.”  
- “I help you reach your potential.”  
- “I help leaders improve performance.”  
- “I help professionals increase clarity.”  

These sentences sound good.  
But they don’t mean anything.

Why?

Because the brain does NOT recognise generic pain.

The brain recognises:

- the FIFO worker hitting the Thursday crash  
- the new dad spiralling at 3am after two weeks of broken sleep  
- the SaaS engineer who can’t switch off after coding at midnight  
- the mortgage broker drowning in dogshit leads  
- the Perth teacher crying in her car between classes  
- the HYROX athlete who keeps redlining and waking up sore  

**Vague pain → low P(outcome).  
Low P(outcome) → scroll.**  

This sin kills niches daily.