---
title: "13.4 — Sin #3: Niching by Industry"
url: "https://library.sevenfigurecreators.com/11/how-to-niche/432/13-4-sin-3-niching-by-industry"
---

# 13.4 — Sin #3: Niching by Industry

People say:

- “I help people in real estate.”  
- “I help people in hospitality.”  
- “I help people in fitness.”  
- “I help people in tech.”  

Industries aren’t niches — they’re ecosystems full of microcultures.

“Fitness” includes:

- CrossFit  
- HYROX  
- bodybuilding  
- powerlifting  
- F45  
- Pilates  
- running clubs  

All different identities, different languages, different worlds.

“Tech” includes:

- backend engineers  
- frontend devs  
- data scientists  
- UX designers  
- DevOps  
- AI researchers  

These people do NOT share the same reality.

Industry = too broad.  
World = specific.

If your niche is industry-sized, the brain can’t recognise itself.