---
title: "13.5 — Sin #4: Niching by Persona Worksheets"
url: "https://library.sevenfigurecreators.com/11/how-to-niche/433/13-5-sin-4-niching-by-persona-worksheets"
---

# 13.5 — Sin #4: Niching by Persona Worksheets

Everyone has tried ICP worksheets:

- age  
- gender  
- salary  
- hobbies  
- marital status  
- car  
- favourite coffee  

None of these variables create recognition.

A 42-year-old mum in Perth has **nothing** in common with a 42-year-old mum in Mumbai.

A 35-year-old “professional male” could be:

- a plumber  
- a lawyer  
- a FIFO electrician  
- a schoolteacher  
- a café owner  
- a software engineer  

These personas flatten everyone into sameness.

Persona worksheets confuse demographics with identity.

Demographics don’t create trust.  
Identity does.

This sin creates niches that look good on paper —  
and collapse in reality.