--- title: "Chapter 11: Your Turn" url: "https://library.sevenfigurecreators.com/14/the-linkedin-cold-dm-bible/567/chapter-11-your-turn" --- ## The Pattern Behind Every Win Go back through the five DMs. Ali Abdaal. John Barrows. Frank Greeff. Nathan Barry. The taco DM. Every single one -- I already knew 100% they'd want what I was offering. I wasn't guessing. I wasn't hoping. I wasn't crossing my fingers and hitting send and then refreshing my inbox like a maniac for three hours. The research and the offer viability work happened BEFORE the DM. Every time. The Offer Viability scores were through the roof ![CleanShot 2026-04-14 at 17.41.17@2x.png](https://library.sevenfigurecreators.com/u/cleanshot-2026-04-14-at-17-41-17-2x-qdvHlB.png) ![CleanShot 2026-04-14 at 17.41.33@2x.png](https://library.sevenfigurecreators.com/u/cleanshot-2026-04-14-at-17-41-33-2x-RK94FC.png) before I even opened LinkedIn. D times C times O times P -- I'd already run it. I already knew the answer. The DM was just the delivery vehicle. That's the part most people get backwards. They sit down, open their laptop, stare at someone's profile for thirty seconds, and start typing. That's not a cold DM strategy. That's a lottery ticket with extra steps. --- ## The Research Is the Actual Work If you skipped to this chapter hoping for templates — go back. I'm serious. Go back to Chapter 5. Read the architecture. Read the 7 moves. Read how every single line in every single DM was doing three or four jobs at the same time. Because the DM is the last thing that happens. It's the tip of the iceberg. It's the thing you see. But underneath it? That's where the work lives. The research. The ICP knowledge. The offer viability. The understanding of what someone's world looks like before you show up in their inbox. That's the job. Writing the DM takes fifteen minutes. Knowing what to write takes weeks, months, sometimes years of actually paying attention. --- ## The Skill Files I put together a 20,000-word skill file that goes through and constructs this — step by step. Every framework, every scoring model, every move, broken down so you can build your own DMs from scratch. My clients are using it right now to book dozens of calls. If you want access: **[Join Seven Figure Creators](https://www.skool.com/six-figure-creators/about)** --- ## You Have to Go to Things ### Why Real-World Interactions Are Non-Negotiable Here's the thing that nobody wants to hear. DMs are impossible without real ICP interactions. Full stop. You cannot write a message that makes someone's brain go "holy shit, that's me" if you've never spent time around the people you're trying to reach. You can't unclog someone's toilet if you've never been inside their house. You need to go to events. Join communities. Have conversations. Sit in rooms where your ICP sits. Listen to how they talk about their problems — not how you think they talk about their problems, but how they actually describe them when they're frustrated and unfiltered and just venting to someone they trust. That's where the gold is. That's where the unclogged toilets live. ### The David Story David -- who sells to CHROs in Australia -- took two Ubers and sat in a doctor's waiting room on his personal hotspot to not miss the call where I taught this. That's the energy. Not "I'll watch the recording." Not "I'll catch up later." The bloke was sitting in a waiting room with his phone propped up against a magazine rack because he didn't want to miss a single minute. That's the kind of person who sends DMs that land. Because they care enough to be in the room. And when you care enough to be in the room, you start noticing things that the people who "watch the recording later" never see. --- ## The Math I want to bring this back to the numbers one more time. Because this is really, really simple. 5 DMs a day. That's it. Five. 1 in 20 books a call. That's a 5% conversion rate, which is conservative if you're doing this properly. 5 meetings a month. 1 to 2 new clients. From your kitchen table. No ads. No content calendar. No posting 5 days a week and hoping the algorithm gods smile upon you. No webinars. No funnels. No "building an audience first." Five messages. Every day. That's the whole system. --- ## The Amazon Thing ### Length Doesn't Kill DMs -- Irrelevance Does When people tell me DMs should be short, I always ask the same question. Have you ever been on Amazon? Have you ever read a product listing? Those things are bloody enormous. Photos, bullet points, reviews, specs, comparison charts, Q&A sections — pages and pages of information. And people read every word. Because they're about to spend money on something and they want to know it's right for them. Have you ever read a restaurant menu? A proper one — not a laminated card from a fish and chip shop. The ones with the descriptions and the origin stories and the "grass-fed, dry-aged for 28 days" language. You read that. You read all of it. Because you're about to choose something and you want to make a good decision. Information density beats design. Every time. A long DM that's hyper-relevant — where every single line is doing a job — will always beat a short DM that's generic. Always. Because length isn't the problem. Irrelevance is the problem. Nobody ever complained about a message being too long when every word was about them. --- ## The Podcast If you want to see me break this down in a different format, here's my appearance on The Agency Podcast with Dane -- the episode is called "How I Made $3.5 Million On LinkedIn Without Going Viral" and it's sitting at 868K views. And here's the thing -- I got on that podcast through a cold DM. Practise what you preach. The same framework you just read in this book is how I landed one of the biggest agency podcast appearances going. No agent. No PR team. Just a DM. --- ## The Challenge ### One DM. Fifteen Minutes. Don't send 15 DMs. Send one. Spend 15 minutes on it. Actually spend 15 minutes. Set a timer if you have to. Research the person. Go through their content. Read their posts. Watch their videos. Find out what they're working on right now — not six months ago, right now. Find their unclogged toilet. The thing they need that they haven't asked for. Then write one message that could not possibly have been written for anyone else on the planet. Not a template with their name swapped in. Not a "Hey [FIRST NAME], I noticed you [GENERIC OBSERVATION]" copypaste job. One message. Built from scratch. Every line doing a job. Every word earning its place. Then send it. Don't overthink the send. Don't sit there re-reading it fourteen times and second-guessing whether the tone is right. Once it's built — just send it. Fuck it. Hit the button. The worst thing that happens is silence, and silence was already happening before you wrote it. One DM. Fifteen minutes. That's the whole assignment. --- Stop reading. Build one.