---
title: "Measuring Your Chat-to-Contract Ratio"
url: "https://library.sevenfigurecreators.com/3/the-sell-by-chat-playbook/34/measuring-your-chat-to-contract-ratio"
---

# Measuring Your Chat-to-Contract Ratio

Numbers don't lie. 

The easiest way to know if your chats are working is to measure your Chat-to-Contract Ratio.

-   **Chats:** How many people are you starting conversations with?

-   **Contracts:** How many of those conversations turn into paying clients?

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### Here's how the math breaks down:
1.  Chats Started: 100 people

2.  Reply Rate (30%): 30 replies

3.  Engagement Rate (50%): 15 meaningful conversations

4.  Call Booking Rate (20%): 3 booked calls

5.  Show-Up Rate (80%): 2.4 calls attended

6.  Close Rate (50%): 1.2 closed sales

<br>

## Overall Conversion Rate: ~1%

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So, for every 100 people you reach out to, you should expect to close at least 1 deal, with potential for more as you refine your process.