---
title: "Understanding Key Metrics"
url: "https://library.sevenfigurecreators.com/3/the-sell-by-chat-playbook/35/understanding-key-metrics"
---

# Understanding Key Metrics


### What you should be tracking:

-   Reply Rate (30%): Of 100 people you message, how many respond?

-   Engagement Rate (50%): Of those who reply, how many continue a meaningful conversation?

-   Call Booking Rate (20%): Of meaningful conversations, how many book a call?

-   Show-Up Rate (80%): Of calls booked, how many actually show up?

-   Close Rate (50%): Of calls attended, how many result in a sale?

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It's simple. Don't make it complicated.