---
title: "Rule 9: Personalise Every Message"
url: "https://library.sevenfigurecreators.com/3/the-sell-by-chat-playbook/47/rule-9-personalise-every-message"
---

# Rule 9: Personalise Every Message

Make every message feel like it was written just for them.

Reference their posts, a shared connection, or something they’ve said before. Show you get their problems, not just trying to sell them something.