---
title: "Genuine Personalisation"
url: "https://library.sevenfigurecreators.com/3/the-sell-by-chat-playbook/55/genuine-personalisation"
---

# Genuine Personalisation

Personalisation isn't about dropping their name into a message. 

It's about proving you've stepped into their world and truly see them. The deeper you go, the stronger the pull.

Here's how to make it unmissable:

**Their LinkedIn Activity**: Reference their recent posts, comments, or even something they liked. Align your message with what's clearly on their mind.

**Spot Their Problems**: Whether they share them outright or you uncover them through their activity, their challenges are your golden entry point. Show them you're not just paying attention—you're ready to help.

**Mirror Their Language**: Match their tone and phrasing. Use their vocabulary to make the conversation feel familiar and natural. It's subtle, but it works.

**Leverage Shared Connections**: Highlight mutual contacts or clients. A quick mention builds trust without you having to say much.

**Tie It to Their Work**: Call out specific projects, results, or even their client focus. Show you've done more than skim their profile—you understand what matters to them.

When your messages feel tailored to *them,* they'll know you're not just another copy-paste pitch. 

Personalisation isn't optional—it's the difference between being ignored and starting a conversation that leads somewhere.