---
title: "Cold Lead Tactics to Build Momentum"
url: "https://library.sevenfigurecreators.com/3/the-sell-by-chat-playbook/67/cold-lead-tactics-to-build-momentum"
---

# Cold Lead Tactics to Build Momentum

When you're just getting started, your focus should be on building a network and putting yourself out there. This accelerates understanding what problems your customers have, iterating on your offer and making money.

Cold tactics are essential here.

**1. Send Connection Requests to Your Ideal Customer Profile (ICP)**

-   Identify key decision-makers or roles that match your ideal customer profile (ICP).

- Send up to 200 connection requests per week

- Personalise your connection requests. Example:

> "Hey [Name] - great to connect! Did you [[pattern interrupt](https://library.sevenfigurecreators.com/books/3/pages/56/)]?"

**2. Engage Dormant Connections**

-   Reach out to old connections who haven't engaged with you recently.
    
*Example*:

"It’s been ages since we connected—back when [[pattern interrupt](https://library.sevenfigurecreators.com/books/3/pages/56/)]. I feel a bit awkward messaging out of the blue, but I’ve recently started [brief, clear offer description] to help [specific audience] with [specific problem]. Not sure if it’s something you’d need, but if you know anyone who might benefit, I’d love to send over the details. Would you let me know?"

**3. Strategic Comments**

-   Comment meaningfully on posts that your ICP is likely to read to build visibility, inbound connection requests and start conversations. 

**4. Start Sharing Value-Led Content**

-   Post relevant content or insights to build credibility. Even with a small audience, sharing helpful information positions you as a trusted voice.