---
title: "Matt Lakajev's LVQ Framework: Lube, Value, Question"
url: "https://library.sevenfigurecreators.com/3/the-sell-by-chat-playbook/74/matt-lakajev-s-lvq-framework-lube-value-question"
---

# Matt Lakajev's LVQ Framework: Lube, Value, Question

Qualifying isn't rigid—it's a natural rhythm. The LVQ Framework helps you keep things flowing:

-   **Lube**: Respond thoughtfully and acknowledge what they've shared to keep the conversation friction-free. A simple, "That makes sense" or "Got it" builds trust.
-   **Value**: At every stage, share an insight, tip, or resource that's genuinely useful. Give them a reason to keep engaging.
-   **Question**: Ask open-ended questions that guide them deeper. Questions help uncover their problems and goals, creating clarity for both of you.

This framework isn't a checklist—it's the rhythm of a productive conversation.