---
title: "The A—B Method: Finding the Gap"
url: "https://library.sevenfigurecreators.com/3/the-sell-by-chat-playbook/75/the-a-b-method-finding-the-gap"
---

# The A—B Method: Finding the Gap

The A—B Method is about figuring out two key points:

1.  **Point A**: Where are they now? What's their biggest challenge?

2.  **Point B**: Where do they want to be? What's the ideal outcome?

The space between A and B is the gap—your opportunity to show how you can help.

The trick? Stretch the gap. 

The bigger it feels, the more they'll see the need for a solution. Use thoughtful questions to help them articulate their struggle and visualise what success looks like.