---
title: "How Reciprocity Changes the Game"
url: "https://library.sevenfigurecreators.com/3/the-sell-by-chat-playbook/83/how-reciprocity-changes-the-game"
---

# How Reciprocity Changes the Game

When you deliver preloaded value, you’re doing more than helping them—you’re creating a sense of obligation. 

It’s human nature to return favours, and when someone feels like you’ve genuinely helped them, they want to repay that by engaging further.

**Here’s the shift:** instead of you chasing the sale, they start chasing the solution.