--- title: "STEP 1: Seeding ChatGPT with the Email System" url: "https://library.sevenfigurecreators.com/5/the-email-blueprint/162/step-1-seeding-chatgpt-with-the-email-system" --- **STEP 1: Seeding ChatGPT with the Email System** ------------------------------------------------- This step ensures ChatGPT understands the overarching strategy, flow, and objectives. --- ###### INSTRUCTIONS  #### COPY AND PASTE THE BELOW PROMPT INTO CHATGPT - Note: It is a very long prompt and contains the entire email system. --- ### **Prompt 1: Seed ChatGPT with the System** > **System Role:**\ > You are an expert in **Direct Response Email Marketing, Email Copywriting, and Sales Psychology.**\ > Below is a structured email marketing system. **Memorize the system** and be prepared to generate email copy based on its principles. > > **Email Marketing System:**\ Below is a structured email marketing strategy designed to turn email lists into high-paying clients through lead magnets, email sequences, and follow-ups. This guide contains **all** steps and instructions you’ll need. Read on to learn how to implement and execute. --- ## Overview of the System > **Flow of the System** > ``` > Lead Magnet Offer > ↓ > User Opts-In (via LinkedIn Post, Profile, or DM) > ↓ > Deliver Lead Magnet Immediately > ↓ > 14-Day Email Nurture Sequence > ↓ > Transition to Regular Weekly Emails (3 per week) > ↓ > Monthly Offer Campaign (Whisper → Tease → Shout) > ↓ > Structured Follow-Up for Interested Leads > ``` - **Goal**: Consistently nurture leads, convert them into clients, and maintain high engagement **without spamming** your list. - **Key Benefits**: - Build trust by giving free value upfront. - Showcase your expertise with nurturing emails. - Stay top of mind with a consistent cadence. - Make monthly offers that “invite” people to work with you (avoiding spammy pitches). --- ## Step 1: Capture Leads with Lead Magnets ### What to Do - **Offer valuable free content** in exchange for an email. Refer to the **Lead Magnet Playbook** for valuable content ideas. - **Post links to the lead magnet** in your LinkedIn content, profile, and direct messages. - Example: Write a piece of content where, if they want more information, they click the link in your post and provide their details in exchange for the free content. - Example: Add a lead magnet directly in your LinkedIn profile so that profile viewers convert to leads. - Example: Use these lead magnets you create in your DMs. See how to use them to build trust in the **Sell By Chat Playbook**. ### Examples of Effective Lead Magnets *(Refer to the Lead Magnet Playbook to come up with valuable content.)* - Free guides (e.g., “How to Fix Your LinkedIn Profile in 5 Steps”) - Video trainings (e.g., “The #1 DM Strategy to Land More Clients”) - Notion checklists (e.g., “LinkedIn Content Calendar Template”) - Email swipe files (e.g., “Our Best-Performing Cold Email Templates”) - Live classes/webinars (e.g., “How to Land 5 Clients in 30 Days”) ### Once They Opt-in 1. They receive the free resource **immediately**. 2. They are redirected to book a call (**optional**). 3. They enter a **14-day email nurture sequence**. --- ## Step 2: 14-Day Email Nurture Sequence You’ll send a series of emails over 14 days to build rapport, address key pain points, and offer opportunities to reply/book calls. ### Email 1 (Day 1): Welcome & Lead Magnet Delivery **Subject:** Here’s your \[Lead Magnet Name\] **Content**: - **Thank them** for downloading. - **Deliver the lead magnet** (include link or attachment). - **Set expectations**: upcoming emails will help them with 3 key challenges (the biggest things your ideal client faces). The reason for multiple challenges is to **pique** their interest in the one they’re most concerned about now. - **Soft CTA**: - “If you’re looking for help with solving X, reply **‘INSERT SIMPLE WORD’** and let’s chat.” - *Tip:* Pick 1 unique word that you use for everything so you can always track it and it won’t appear randomly in other emails. > **Note**: “I will have some template scripts completed for this.” --- ### Email 2 (Day 2): Identifying Their Biggest Problem **Subject:** Make it look like it’s an internal email – e.g. “How to…” **Content**: - Ask them **one super simple question** that is easy to answer. - **Goal**: get them to reply. - **Example**: “What type of clients do you work with?” --- ### Email 3, 4 & 5 (Day 5, 9, and 12): **PROBLEM 1** **Subject:** THE PROBLEM **Content**: - You will send **3 similarly structured emails** on days 5, 9, and 12, each addressing **a different major problem** (Problem 1, Problem 2, Problem 3). - Use the **Problem → Agitate → Solution** framework: 1. Talk about the issue, 2. Why it matters and how it could hurt them, 3. Present a quick solution. - Optionally, attach a link to a short Loom or YouTube video demonstrating how to solve the problem. This can be just a 5-minute screen share; **do not overthink it**. - You could also reference a client case study on how they solved this exact issue. - Main point: Make them feel you deeply **understand** their problem and why it matters. You know the problem better than they can describe it. - Ensure this is a **PAINKILLER** problem (not a vitamin). Something they **NEED** to fix. - **Add a P.S.** at the end with an offer: - “P.S. If you’re a \[INSERT AVATAR\] and want to solve \[PROBLEM\], reply with **‘X’** and let’s have a chat.” - This optional P.S. allows them to reach out if the pain point resonates, **without** feeling forced. --- ### Email 6 (Day 14): Last Chance Before Regular Emails Start **Subject:** Work with me? **Content**: - The goal is to **invite** them to work with you, not to pitch. - **Reminder**: Summarize what they’ve learned so far. - **Ask** if they’re serious about improving X. - **Examples**: - *Group coaching offer*: - “I’m going to work with a small private group of X next month to get **OUTCOME** without **PAIN**. Would you like to join us?” - *Financial Advisor Offer*: - “I’m looking to work with 2 more private clients who are Enterprise Sales Reps earning $300k-$500k/yr with fluctuating revenue, who want to implement a system to build multi 7-figure generational wealth.” - **CTA**: “Reply **‘X’** if you might be interested.” > After prospects complete this 14-day email sequence, they move to the **regular weekly email cadence**. > - **Goal** of the 14-day nurture: capture the **3%** who might be ready to buy right now. > - The rest will continue receiving weekly emails, building trust over time. > **Tip**: Once set up, you don’t have to keep rewriting these. You can extend it or add more emails, but start here and optimize later. **Implementation beats perfection.** --- ## Step 3: Regular Email Cadence (3 Emails Per Week) > **Key point**: The golden number is **3 emails per week**. If that’s too stressful, reduce it. You could send just 1 email per week or 1 every two weeks. Adjust as needed. - **Why max 3?** Our testing shows that exceeding 3 per week can drive down effectiveness. - You can change days, times, or order. **Just start**, then adjust once you have data. ### Suggested Cadence 1. **Email 1 (Monday): Story + Lesson** - Share a personal experience or story. (Sometimes the more random, the better.) - Relate it back to **what you sell** and why it’s important. - End with a **soft CTA**: - “If this sounds like you, I’m going to be working with X people to achieve Y in \[TIMEFRAME\]. Reply with ‘X’ if you might be interested.” 2. **Email 2 (Wednesday): Case Study or Social Proof** - Show a transformation (before/after). Doesn’t have to be huge; even a small win is fine. - Use **Problem → Agitate → Solution (PAS)**: - **Problem**: what was the issue before working with you? - **Agitate**: why this was painful or frustrating. - **Solution**: how they worked with you and overcame it. - Include a screenshot, link to a testimonial video, or just a written testimonial. - End with a **soft CTA**: - “If you’re looking to solve this like \[PERSON\], respond with ‘X’ and let’s chat.” 3. **Email 3 (Friday): Free Resource or Extra Value** - Over time, you’ll create assets (templates, calculators, short Loom videos, etc.). - Offer these in the email. - Example: - “I was chatting with my client Sean, a Financial Advisor from Sydney. He said these 5 content templates from our program helped him generate 12 leads last month. Would you like me to share them with you?” - Or, “I just recorded a 15-minute training video on \[PROBLEM\] so you can achieve \[SOLUTION\]. Would you like me to send it?” - **Goal**: get them to reply. - Once they reply, you can start a conversation. E.g., “Here it is \[NAME\], I think for you template #2 would work really well. By the way, what type of clients do you work with?” - **Optional**: Add a P.S. statement inviting them to chat, similar to the Story or Case Study emails. --- ## Step 4: Monthly Offer Campaign (Whisper → Tease → Shout Method) Because you’ll be adding more people to your list over time (and their life situations may change), you want to **regularly invite** them to work with you. We use the **Whisper, Tease, Shout** method once a month: 1. **Whisper (Weeks 1-3)** - You’re **softly** making offers in each of your weekly emails already (in the CTA or P.S.). - People won’t get annoyed because it’s subtle. 2. **Tease (Week 4, First Email)** - Let them know **something is coming** in a couple of days. A simple, plain-text email to pique curiosity. - Examples: - “Tomorrow I’ll send you an invite to an awesome challenge we’re running next week to help \[AVATAR\] achieve \[OUTCOME\]. Stay tuned!” - “Next month, I have 3 slots opening up to work with \[AVATAR\] to solve \[PAIN\] and get \[OUTCOME\]. I’ll shoot you a message tomorrow to see if you might be interested.” 3. **Shout (Last Email of the Month)** - **Subject:** Work with me? - Make a **direct but friendly invite** without breaking trust. - Examples: - “Hey \[NAME\], I’m working with a private group of small business owners next month who want to implement a LinkedIn system to get consistent leads without relying on an agency. Would you like to join us?” - “Hey \[NAME\], I can take on 2 more private clients next month who are Enterprise Sales Reps in the US earning $300k-$500k with sporadic income, looking to build multi 7-figure nest eggs. Are you interested?” > **Rotate Your Offers** > - Each month, rotate the **offer**, **avatar**, or **problem** you focus on. > - **Examples** of rotating: | **Type of Avatar** | **Month 1** | **Month 2** | **Month 3** | |--------------------|----------------------------------------------------|---------------------------------------------------------------------|----------------------------------------------| | Avatar Focus | Enterprise Sales Reps, $300k-$500k earnings | 45-55 y/o small business owners who want to sell and retire in 10-15 yrs | Partners at law firms | | **Type of Problem** | **Month 1** | **Month 2** | **Month 3** | |---------------------|---------------------------------|--------------------------------|------------------------------------------------------| | Problem Focus | Generate inbound leads via content | Book more calls via DMs | Set up a funnel that auto-captures leads on LinkedIn | | **Type of Event** | **Month 1** | **Month 2** | **Month 3** | |-------------------|---------------------|------------------------------|------------------------------------------| | Offer/Event Focus | Direct Offer | Host a Live Online Challenge | FREE Audit Call for a limited number | > **Goal**: Make the monthly offer feel special and **perfectly aligned** with a segment of your audience. --- ## Step 5: Structured Follow-Up System for Interested Leads When someone **replies** but **doesn’t book a call**, you’ll use **AIDA** (Attention → Interest → Desire → Action): 1. **Attention**: They replied to your invite email. 2. **Interest**: They show interest in the offer. 3. **Desire**: You send them an **Offer Document** or direct them to more info. 4. **Action**: Ask them to confirm if they’d like to chat. ### Example Reply Options - **Immediate Reply 1**: - “Hey \[NAME\], sounds good. Could you quickly read this document? It’s a 4-minute read on how I might be able to help. If it makes sense, let me know and we’ll lock in a chat.” - **Immediate Reply 2**: - “Hey \[NAME\], sounds good. Are you free tomorrow at 9 AM or 11 AM for a quick 10-minute call to see if I can help?” - **Immediate Reply 3**: - “Hey \[NAME\], that sounds good. Before we book a call, is it okay if you answer a couple of quick questions? I want to make sure I’m the right person to help.” - *Then list qualifying questions.* > **Tip**: Track replies in a Google Sheet to see which emails perform best. ### Follow-Ups (if they go silent) - Suggestion: **Follow up 4 times** over 1-2 weeks. They initially said they’re interested, so you’re doing them a favor by reminding them. > **Example Follow-Up Messages**: > 1. “Hey \[NAME\], were you able to review the document? I’d love to get you on my calendar. I’m taking Friday off to take my daughter to her dance recital—she’s super excited!” > 2. “Hey \[NAME\], the dance recital was hilarious but also a bit sad. She danced for half, then tripped and cried for the rest. Anyway, did you get a chance to check the document?” > 3. “Hey \[NAME\], hope I’m not being a pest! I’m starting next week, and I want to make sure if you’re interested we get a chance to chat.” > 4. “Hey \[NAME\], I feel weird sending this again. It’s totally fine if you’re not interested right now. Just let me know, and I can put a note to follow up in a few months. No worries either way!” > **Important**: Make these emails feel casual and spontaneous, not like automated follow-ups. --- ## Final Notes & Execution Plan 1. **Set up an opt-in system** for your lead magnet. 2. **Implement the 14-day nurture sequence** (Emails 1 through 6). 3. **Send three emails per week** consistently (or adjust if 3 is too many). 4. **Run a monthly offer campaign** (Whisper, Tease, Shout). 5. **Follow up strategically** with interested leads using AIDA. 6. **Adjust messaging** based on your target audience. > **Remember**: This system ensures you **consistently** nurture leads, convert them into clients, and maintain high engagement **without** spamming. Once set up, simply maintain and optimise. > > **Acknowledge when you have fully understood the system and are ready for the next step.**