⚠️ WARNING #

This book isn't safe.

If you picked this up looking for sales tricks, manipulation tactics, or "10 ways to close anyone" — put it down. Go buy something with bullet points and promises. This isn't that.

If you want to keep selling the way you've been selling — performing confidence while dying inside, using scripts that make you feel slimy, pretending you believe in shit you don't — this book will ruin that for you. Forever.

Here's what this actually is: emotional surgery on how you sell. And surgery fucking hurts.

I tossed and turned deciding whether to publish this. Because I know exactly how much of an ass you're going to think I am. Some of these stories make me sound like a privileged dick. I had time to walk around Bulgaria figuring this out. I could afford to turn down clients. I don't have kids. My wife let me disappear into this obsession.

I kept every embarrassing detail anyway. Why? Because this book is called "Fuck Selling. Build Trust" for a reason. And I can't write about trust while bullshitting you. That would make me exactly the kind of manipulative weirdo we're trying not to be.

So I went 100% raw. Every cringe moment. Every time I sound like a fuckwit. Every privileged blind spot. Because trust requires showing you exactly who I am, not who my LinkedIn profile pretends I am.

You're going to read parts and think "what an asshole." Good. That's you seeing your own sales trauma in real time. That's the mirror working. Sometimes I look at people and think "what a fucking asshole" without even meeting them. We all do it. Especially in sales. Especially when someone's being real instead of performing.

But here's what matters: This book isn't about me. It's about what reading it shows you about yourself. Every eye roll. Every "this guy's full of shit." Every moment you want to close it — that's your system protecting itself from change.

This is the red pill moment. You can take the blue pill — read another book about "authentic selling" that's really just manipulation with a smile. The title says it plain. F*ck selling. Build trust. You either feel that in your body — or this book will feel like a threat. Or you can take the red pill and see how trust actually works...

Warning: Once you see these patterns, you can't unsee them. Once you understand how trust actually builds — or breaks — you can't go back to the old scripts. You'll try. It won't work. The words will die in your mouth.

This book will rewire how you see every sales conversation. Every "objection." Every "no." Every moment you've performed instead of connected. And that rewiring is permanent.

If you're not ready to look at why you sell the way you sell — really look — close this now. But if you're tired of feeling like a fraud? If you want to sell without the slimy aftertaste? If you're ready to build trust instead of manufacturing it?

Then welcome to the mirror.

Still here?

Good.

Let's begin.