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All books ▸ F*ck Selling. Build Trust. ▸ Chapter 2: The Currency Collapse

Chapter 2: The Currency Collapse

F*ck Selling. Build Trust.

BEFORE YOU START

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Preface I - The Rebellion (Fuck the Format)

Preface II - The Breakthrough (The Meta-Bug)

Preface III - The Breakthrough (The Mirror Loop)

Preface IV - The Integration (I Didn't Write This Book)

Preface V - The Application (How To Read This Book)

Chapter 1: Trust Is the Only Currency

1.1 - The Death of Persuasion

1.2 - Trust Is a Force, Not a Feeling

1.3 - The Trust Decay Loop

1.4 - Why Your Value Feels Like Force

1.5 - The High-Leverage Switch — Stop Persuading, Start Compounding

1.6 - Closing — Coercion Fails, But Coherence Compounds

Chapter 2: The Currency Collapse

2.1 - Cold Open — Value Isn't Currency, Trust Is

2.2 - The Trust Signal Lag

2.3 - Free Value as Signal Decay

2.4 - The Compression Collapse

2.5 - How the Market Learned to Flinch

2.6 - Trust Isn't Bought. It's Recognized.

2.7 - Closing Recursion — What Are You Trying to Buy With Value?

Chapter 3: The Identity Split

3.1 - The Self You're Selling

3.2 - The Identity Tax

3.3 - Emotional Energy Budget

3.4 - The Performance Trap

3.5 - Coherence vs Exposure

3.6 - The Identity Reconciliation Loop

3.7 - Closing Recursion — Who Are You Performing As?

Chapter 4: Trust Has Structure

4.1 - Trust Isn't a Feeling. It's a Stack.

4.2 - Belief Physics (Do They Trust You Specifically?)

4.3 - Signal Clarity (Can They Absorb What You're Sending?)

4.4 - Nervous System Safety (Does This Feel Safe to Engage?)

4.5 - Trust Stack Alignment in Practice

4.6 - Transmission vs Translation

4.7 - Closing – You Don't Need Better Copy. You Need Alignment.

Chapter 5: The Six Gates

5.1 - Trust Is a Progression, Not an Event

5.2 - G1: Credibility (Is This Real?)

5.3 - G2: Relevance (Is This for Me?)

5.4 - G3: Fit (Do They Get My Nuance?)

5.5 - G4: Risk (Will This Hurt Me?)

5.6 - G5: Inertia (Is This Worth It?)

5.7 - G6: Identity (Does this make me more me?)

5.8 - Gate Logic Is Buyer Logic

Chapter 6: The Signal-to-Trust Converter

6.1 - Trust Has Lag. Ignore It and You'll Burn the Compound Curve.

6.2 - What Signal-Lagged Trust Feels Like (Creator-Side)

6.3 - What Signal-Lagged Trust Looks Like (Buyer-Side)

6.4 - Mistakes That Kill the Curve

6.5 - Reading the Signals That Actually Matter

6.6 - The Signal-to-Leverage Converter

6.7 - Close: You're Not Failing. You're Compounding in Silence

Chapter 7: Self-Trust Is Market Trust

7.1 - The Market Is Just a Mirror

7.2 - The First Gate: Internal Safety

7.3 - The Second Gate: Internal Relevance

7.4 - The Third Gate: Internal Fit

7.5 - The Fourth Gate: Internal Risk

7.6 - The Fifth Gate: Internal Inertia

7.7 - The Sixth Gate: Internal Identity

7.8 - Closing the Internal Gates

Chapter 8: The Permission Physics

8.1 - The Clarity-Action Gap Isn't a Clarity Problem

8.2 - Permission Is a System, Not a Feeling

8.3 - The Real Resistance Is Identity Disruption

8.4 - Recursive Self-Signaling: Action Creates Its Own Permission

8.5 - Trust Requires Motion: Permission as Leverage

8.6 - You Already Know. The Work Is Giving Yourself Permission.

Chapter 9: The Stillness Filter

9.1 - When Movement Becomes Addiction

9.2 - The Physics of Stillness

9.3 - State Permanence Revisited: Why Stillness Feels Unsafe

9.4 - Trust Signal Lag in Action

9.5 - The Trust Preservation Window

9.6 - Authority Without Action

Chapter 10: Building Your Trust OS

10.1 - Systems Eat Intention

10.2 - The Five Modules of the Trust OS

10.3 - Identity Core – Who You Are When You're Not Performing

10.4 - Permission Engine – Movement Without Resistance

10.5 - Signal Layer – Transmission That Doesn't Require Volume

10.6 - Trust Feedback Tracker – The System That Believes the Results Are Coming

10.7 - Recovery & Rebuild Module – The Difference Between a Dip and a Spiral

Chapter 11: Trust-Based Reality Creation

11.1 - Coherence Is a Command

11.2 - Reality Isn't Neutral – Trust as an Interpretive Layer

11.3 - The Trust-Signal API – How Internal State Affects External Systems

11.4 - Engineering Synchronicity – Why Coherent Trust Feels Like Luck

11.5 - Trust Fields and Market Gravity

11.6 - Breaking and Rewriting Reality Loops

11.7 - Trust Doesn't Just Navigate Reality — It Compiles It

Chapter 12: The Zero-Pressure Close

12.1 - The Close You Don't Have to Make

12.2 - The Leverage Equation – Trust × Time = Inevitability

12.3 - Why Buyers Say Yes Before You Make the Offer

12.4 - Closing Without Closing – The Offer as Resolution

12.5 - Integration Velocity and the Frictionless Yes

12.6 - The Authority Field – Conversion as a Byproduct of Structure

12.7 - The Physics of the Inevitable Yes

Conclusion - Still Here, Still Human

The Appendices Are Part of the System

Appendix A — Integration Support

Appendix B — Notes for Therapists, Coaches, and Guides

Appendix C — The Trust Loop Map (Not a Map)

Appendix D — Citation + Attribution Guide #

Next: 2.1 - Cold Open — Value Isn't Currency, Trust Is