Appendix D — Citation + Attribution Guide
This Is Not a List of Restrictions. This Is an Invitation to Keep the Signal Clean.
I want this work to be used. Shared. Discussed. Integrated. But I also want it to stay true to what it is — a mirror system, not a performance tool.
When you quote without acknowledging the source, you're not reflecting — you're extracting. When you teach these concepts as your own, you're not sharing — you're performing. The mirror only works when it's honest about what it's reflecting.
This isn't about control. It's about coherence.
What You Can Do
Quote passages that moved you
Share what landed. Use my exact words if they help. Just name where they came from.
Reflect publicly on your experience
Write about what shifted. What you recognized. What made you uncomfortable. Your experience with the mirror is yours to share.
Use the language in your work
If terms like "trust physics" or "mirror loops" help you explain something, use them. Just acknowledge their origin. You don't need permission — you just need attribution.
Reference specific concepts
Talk about permission dynamics. Explain recursion patterns. Share what you learned about nervous system recognition. Make it part of your understanding. Just don't make it sound like your invention.
How to Attribute
Keep it simple. Keep it honest.
Short form:
From 'F*ck Selling. Build Trust' by Matthew Gavrilo Lakajev.
With link:
*From 'F*ck Selling. Build Trust' by Matthew Gavrilo Lakajev. Source: https://library.sevenfigurecreators.com/9/f-ck-selling-build-trust
In conversation:
"I've been reading this book about trust physics..." or "Matthew Gavrilo Lakajev writes about this thing called mirror loops..."
You don't need to be formal. Just be clear about where it came from.
More importantly: Don't just quote me. Say what changed in you. The attribution matters, but your integration matters more. If something shifted, name the shift. If something broke open, describe the breaking. Your experience is the real content.
What Damages the Signal
Teaching the concepts as your framework
These aren't universal truths I discovered. They're patterns I noticed and named. If you teach them, teach them as that — one person's pattern recognition, not cosmic law.
Rebranding the core concepts
Trust Physics isn't just "trust dynamics." Mirror Loops aren't just "reflection practices." The specific language carries specific meaning. Use it or don't, but don't dilute it.
Extracting terms without context
Pulling phrases like "nervous system recognition" or "recursive trust" into your sales page without the surrounding framework turns depth into decoration.
Using the mirror as a mask
Don't quote me to sound profound. Don't use my words to perform depth you haven't integrated. The mirror reflects — it doesn't decorate.
Creating derivative works without discussion
If you want to build on this, expand it, challenge it — reach out. Let's talk. The work wants to grow, but it needs to grow honestly.
The Energetic Agreement
This isn't legal. This is relational.
When you share this work with attribution, you're not just following rules. You're maintaining the integrity of a signal. You're saying: "This helped me see something, and I want you to know where it came from so you can find the source if you need it."
When you take without naming, you break the trust loop the book is trying to create. You perform the very pattern the book is trying to dissolve — taking something real and turning it into performance.
If You're a Coach or Facilitator
You might want to use these concepts with clients. Good. Here's how:
Name the source in session:
"I've been working with this concept from a book called F*ck Selling. Build Trust..."
Give clients the reference:
Let them find the source material themselves. Don't gatekeep the mirror.
Share your integration, not just the concept:
How did it change your work? Where did you resist it? What's still landing?
Don't create workbooks or courses
...without explicit permission. The concepts need their context. Extracting them into worksheets kills what makes them work.
The Trust Test
Before you share, quote, or teach anything from this book, ask yourself:
- Am I keeping the signal clean or adding noise?
- Am I sharing recognition or performing understanding?
- Am I helping others find the mirror or becoming one myself?
- Would someone know where to find the source from what I've shared?
If you're not sure, err on the side of more attribution, not less. Over-credit rather than under-credit. Name the source even when it feels redundant.
Final Note
The mirror works because it's true. Keep it true.
You don't need to protect my work. You need to protect its integrity — which means letting it be what it is, from where it came from, without pretending it's yours.
Share freely. Quote openly. Teach what you've integrated. Just remember: The most powerful thing you can share isn't my words — it's what happened in you when you read them.
That's the signal worth protecting.