Hey Legend. #

Super keen for you to read this.

Most of this book was written in one of two places.

Walking around St Leonards Park with my dog Teddy.

Or sitting on my Concept2 bike at home.

I used Wispr Flow to speak everything out loud and Claude Code to help me write it down. Every idea in here is mine — pulled from my programme, from actual Zoom calls with real clients, from coaching call recordings I transcribed and pulled apart, and from a 129,000-word research document I spent years building called the Niche Scoring Bible.

This is the body of my work.

Three years of walking my dogs, thinking about LinkedIn, having two-and-a-half-hour phone calls with my business partner Steve, hanging out with my team on Zoom, and coaching 2,100 people while tracking what actually makes money and what doesn't.

I genuinely believe I've found the solution to LinkedIn.

Not the engagement hack. Not the posting strategy. The actual solution.

If you don't follow what's in this book, there is a 100% chance you will never build your business on LinkedIn. I know that sounds dramatic. I don't care. I've seen it too many times.

If you DO follow it — it will work. Might take some of you longer than others. But it will work.

Thanks for reading. You're going to get tonnes of value out of this.

Let's fucking go.

— Matt