1.6 — Categories That Don’t Exist in the Buyer’s Mind #

This final truth is the one that breaks most people:

Your niche doesn’t exist until someone recognises themselves.

And recognition doesn’t happen at the demographic level.
It doesn’t happen at the job-title level.
It doesn’t even happen at the problem level.

Recognition happens at the identity level —
the world somebody lives in every day.

When your message matches someone’s:

• language
  
• frustration
  
• emotional loops
  
• environment
  
• cultural code
  
• life stage
  
• internal narrative
  

… they recognise themselves instantly.

“Holy shit… that’s me.”

That’s niching.
Everything else is noise.