3.1 — Why Most Niching Advice Makes Things Worse #

If niching already feels confusing, the advice floating around online only makes it worse.

And the reason is simple:

Most niching advice was invented for an era that no longer exists.

It was created before interest-based algorithms.
Before identity-driven content feeds.
Before the internet became personalised down to the smallest micro-preference.
Before people’s feeds turned into mirrors of their inner world rather than broadcasts of the outer world.

The world has changed.
The advice hasn’t.

Which is why niching advice feels like a straightjacket today.

No matter how hard you try to follow it, the more you squeeze yourself into it, the less sense any of it makes.

Let’s break down why.