16.6 — Speaking Their Lived World
The strongest content is not intellectual —
it is somatic.
Content that resonates does not describe ideas.
It describes sensations.
Examples:
- “The tightness in your chest when Slack pings after 8pm.”
- “The sinking feeling when the client cancels last minute.”
- “The mental fog at 3pm where your brain just gives up.”
- “The guilt that hits the second your kid asks you to play and you’re too tired to move.”
People buy from the person who describes their lived experience more accurately than they can.
This is what
“holy shit — that’s me”
actually feels like.