13.4 — Sin #3: Niching by Industry #

People say:

• “I help people in real estate.”
  
• “I help people in hospitality.”
  
• “I help people in fitness.”
  
• “I help people in tech.”
  

Industries aren’t niches — they’re ecosystems full of microcultures.

“Fitness” includes:

• CrossFit
  
• HYROX
  
• bodybuilding
  
• powerlifting
  
• F45
  
• Pilates
  
• running clubs
  

All different identities, different languages, different worlds.

“Tech” includes:

• backend engineers
  
• frontend devs
  
• data scientists
  
• UX designers
  
• DevOps
  
• AI researchers
  

These people do NOT share the same reality.

Industry = too broad.
World = specific.

If your niche is industry-sized, the brain can’t recognise itself.