10.6 — How These Four Failures Tie Back to Niching Physics
Every broad niche fails because it violates Niching Physics:
- identity isn’t activated
- language isn’t resonant
- culture isn’t acknowledged
- Trust Utility collapses
Meaning the buyer never experiences the KPI:
“Holy fuck — that’s me.”
Without recognition:
- no opt-in
- no DM reply
- no call
- no purchase
- no trust
- no momentum
Broad niches fail not because they’re general —
but because they fail to generate recognition, the foundation of the entire game.