13.8 — Sin #7: Niching Without Culture #

A niche without culture is incomplete.

Culture =

• the environment
  
• the world
  
• the expectations
  
• the humour
  
• the norms
  
• the taboo
  
• the pressure
  
• the rhythm
  

Culture is the texture of identity.

Examples of culturally correct niches:

• “South Auckland small-business owners supporting their extended family financially while trying not to burn out.”
  
• “Western Sydney gym owners dealing with flaky 6am class attendance.”
  
• “Melbourne creatives oscillating between inspiration and existential dread every three weeks.”
  
• “Regional NSW farmers exhausted by drought cycles.”
  
• “Gold Coast tradies who train at Paddo at 5am and surf on Saturdays.”
  

Culture makes a niche believable.
Without it, your niche is a sketch with no depth.