18.6 — Why Niched Content Spreads #

People don’t share broad content.
They share content that feels like their world.

When you post something hyper-specific, it moves through:

• cultural networks
  
• algorithmic clusters
  
• emotional microcommunities
  
• subcultures
  

Examples:

→ “FIFO tradies on the 2:1 roster missing their kids’ milestones and pretending it doesn’t break them.”
→ “Peri-menopausal mums waking up at 3am with the anxiety spike they can’t explain.”
→ “Wellington devs who dread code review days more than deadlines.”

These get shared instantly in their circles:

• “We’re the same.”
  
• “We get each other.”
  
• “We live this life together.”
  

Belonging is the multiplier.