3.2 — ICP Worksheets Are Useless in the Modern Internet

You’ve probably filled out at least one of these before — the “ideal client profile” worksheet.

It asks you things like:

And you’re supposed to use this as the foundation for your niche.

The problem is that none of these variables determine whether someone feels understood.

A 43-year-old dad on the Northern Beaches is nothing like a 43-year-old dad in Parramatta.
A stressed executive in London is nothing like a stressed executive in Auckland.
A founder in “entrepreneurship” could be a Shopify store owner, a SaaS engineer, a PT with an ABN, or a guy running crypto pump groups.

Their lived worlds are completely different.
Their internal patterns are different.
Their emotional rhythms are different.
Their identity clusters are different.

But ICP worksheets flatten everyone into the same demographic pancake —
no subculture,
no language,
no environment,
no culture,
no emotional reality.

You can follow the worksheets perfectly and still end up with a niche that attracts nobody,
because you’ve built your niche around variables the brain does not use to recognise itself.