3.3 — “Pick a Demographic” Is Meaningless in a Personalised Feed World #

Demographics mattered when:

• everyone watched the same TV
  
• everyone saw the same billboards
  
• everyone read the same newspapers
  
• everyone listened to the same radio stations
  

That world is gone.

Your feed is different from mine.
Your feed is different from your neighbour’s.
Your feed is different from your partner’s — even if you live together, work together, and watch the same shows.

Social media is no longer social media.
It is identity media.

It shows you the content you’re interested in —
not what others are seeing,
not what is trending,
not what is broad.

This means “targeting entrepreneurs” isn’t a niche.

The algorithm doesn’t show all entrepreneurs the same things.
It shows:

• CrossFit founders CrossFit content
  
• anxious founders anxiety content
  
• AI founders AI content
  
• burnt-out founders burnout content
  
• engineering founders engineering content
  
• mum-founders mum-founder content
  

The algorithm does the niching automatically.

Your job is to be recognisable to the right cluster.

If your message is too broad, the algorithm has no idea who to show it to.
So it shows it to nobody.

Generic niches die in personalised feeds.

Which brings us to the next piece.