6.7 — The Identity Engine Brings Niching Into Focus #

These six layers — subculture, local culture, temporal identity, psychic identity, aspirational identity, and algorithmic identity — are what actually determine whether someone says:

“That’s me.”

Not:

• age
  
• demographics
  
• job title
  
• industry
  
• generic pain points
  
• ICP worksheets
  

Identity is the foundation of niching.
Not narrowing.
Not personas.
Identity.

Once you understand these six layers, niching stops being a guessing game and starts being a matter of accurately describing the world someone already lives in.

That’s the power of the Identity Engine.