7.3 — Type #2: Technical Language (The Insider Vocabulary That Signals Belonging)
Technical language is the fastest trust accelerator.
It is the language only someone inside the world would know.
It includes:
- acronyms
- tools
- metrics
- jargon
- process-specific language
- workflow-specific vocabulary
The moment someone hears their own jargon, their brain says:
“Okay, this person is one of us.”
Examples of REAL technical-language niches:
→ “Helping NDIS support coordinators whose SIL providers keep sending incomplete incident reports.”
Technical: NDIS, support coordinators, SIL, incident reports
→ “Helping hospitality operators in Melbourne who keep losing margin because their COGS blow out after public holidays.”
Technical: COGS, margin, public-holiday trading
→ “Helping backend engineers who’ve spent three nights debugging a concurrency issue in Go and feel like their brain is melting.”
Technical: backend, debugging, concurrency, Go
Technical language communicates:
“I understand the mechanics of your world.”
People don’t trust experts.
People trust insiders.