10.4 — Failure #3: Cultural Mismatch #

Culture is the environmental world shaping how someone thinks and behaves.

Broad niches ignore:

• humour
  
• norms
  
• pressure
  
• expectations
  
• identity loops
  
• emotional worlds
  

They assume:

• a tradie in Newcastle = a tradie in Miami
  
• a teacher in the UK = a teacher in rural Victoria
  
• a mum in Brisbane = a mum in Toronto
  

Completely false.

When culture isn’t captured, the niche becomes flavourless and unrecognisable.

Cultural mismatch = niche failure.