10.5 — Failure #4: Trust Collapses Before It Even Begins #

When your niche is broad:

• P(outcome) drops — “This won’t work for me.”
  
• Value drops — “This is generic.”
  
• Risk increases — “They probably help no one well.”
  

Trust Utility collapses.

Low likelihood × Low value – High perceived risk = No action

Broad niches don’t fail at conversion.
They fail at recognition, meaning trust never forms.

Trust collapse = niche failure.