11.2 — Two Social Media Feeds (Only One Matters) #

Most people assume everyone sees the same content.
They don’t.

There are two feeds running at all times:

1. The Broad Feed #

What people think social media looks like:

• Jeremy Miner
  
• Hormozi
  
• Justin Welsh
  
• viral life hacks
  
• emotional resilience quotes
  
• generic self-help
  
• high-level business advice
  
• wellness memes
  

This feed is massive, loud, and feels like “the whole internet.”

But this is NOT where your niche lives.

2. The Hyper-Specific Feed #

The feed only your ICP sees:

• NDIS provider memes
  
• FIFO mental-health content
  
• CrossFit rehab specialists
  
• HYROX prep training
  
• burnout content for engineers
  
• rural farming yield hacks
  
• school-teacher burnout
  
• Gold Coast surf community stories
  
• SaaS debugging jokes
  
• tradie banter reels
  
• CPA exam trauma humour
  
• Western Sydney business-owner content
  

These feeds are tiny but precise:
identity-matched, sticky, and algorithmically tight.

Here’s the twist:

Hyper-specific content spreads faster inside a niche than broad content spreads globally.

Why?

Because when niche people feel recognised,
they overwhelmingly engage — and the algorithm doubles down.

This is one of the most important insights of Niching Physics.