11.3 — Specificity Gives the Algorithm Something to Target #

The algorithm does not understand:

• entrepreneurs
  
• professionals
  
• executives
  
• founders
  

These categories are invisible.

It understands:

• FIFO
  
• burnout
  
• CrossFit
  
• NDIS
  
• HYROX
  
• SAS debugging
  
• mortgage-broker memes
  
• primary-school teacher stress
  
• Lebanese small-business culture
  
• Gold Coast surf dads
  
• peri-menopausal fitness reels
  
• software engineers who follow “The Pragmatic Engineer”
  
• mums who follow sleep-training accounts
  

Algorithms don’t distribute your content based on your intention.
They distribute it based on identity signals in your language.

If your content lacks identity signals —
the algorithm literally doesn’t know who to show it to.

Hyper-specific niches win because they provide extremely strong identity signals.