13.2 — Sin #1: Niching by Job Title

This is the most common — and the most fatal — niching mistake.

People say things like:

But job titles aren’t identities.
They’re surface labels.

A “founder” could be:

Putting all these people in the same “niche” is like grouping:

…because “they all eat food.”

Job titles hide identity, hide culture, hide subculture, hide world, hide emotional rhythm.
They destroy recognition.

The person reading your content doesn’t think:

“I’m an entrepreneur.”

They think:

“I’m a Perth dad who codes until midnight, stress-eats, and can’t switch off.”

Niching by job title = instant identity mismatch.