13.6 — Sin #5: Niching Without Identity #

This happens when someone describes their audience without referencing:

• subculture
  
• life stage
  
• internal world
  
• environment
  
• emotional loops
  
• cultural reality
  

They write things like:

• “I help people who want to grow.”
  
• “I help people who want to improve themselves.”
  
• “I help people frustrated with their results.”
  

Identity-empty language.

Without identity, you’re speaking to:

the most boring niche on earth — “people.”

Everyone is a person.
Nobody identifies as one.

Identity is the anchor of Niching Physics.
Without it, the niche drifts into irrelevance.