13.7 — Sin #6: Niching Without Language #

Even if identity is perfect, the language must match the world.

If your language is:

• too “self-help-y”
  
• too vague
  
• too polished
  
• too corporate
  
• too generic
  
• too intellectual
  
• too emotionally neutral
  

…it doesn’t matter how accurate your identity is.

People trust the person who speaks like them.

Examples:

• tradies don’t say “optimize”
  
• engineers don’t say “alignment”
  
• mums don’t say “actualization”
  
• teachers don’t say “capacity expansion”
  
• HYROX athletes don’t say “holistic performance frameworks”
  

Language makes the identity real.

Niches collapse when the language doesn’t match the world.