19.2 — Identity Is Your Highest Leverage #

Most people try to niche by subtraction:

• “Who should I remove?”
  
• “Who should I stop serving?”
  
• “Which group should I say no to?”
  

But effective niching works in the opposite direction.

You don’t narrow down.
You express more.

You express:

• your language
  
• your truth
  
• your frustrations
  
• your story
  
• your rhythms
  
• your patterns
  
• your lived world
  

And your niche becomes clear because people recognise themselves inside your expression.

A niche is not exclusion.
A niche is concentrated identity.

When you speak from your real world, your niche forms naturally — because people inside that world gravitate toward you instinctively.

This is why “being yourself” is the most accurate niching strategy on the planet.