Open License Agreement

License Agreement

Learn more about the Seven Figure Creators licensing model. Have a question? Get in touch and we'll help you out.

Introduction

Seven Figure Creators is a trading name of Betterline IO Pty Ltd. Throughout this license agreement, Seven Figure Creators represents Betterline IO Pty Ltd.

Digital Product Definition

Digital Product:

The specific digital good provided by Seven Figure Creators after purchase or through an opt-in process, which may include:

• Courses
• Templates
• Modules
• Resources
• Recorded videos
• Figma kits
• Website templates
• Google Docs
• Notion docs
• Any other digital material

This license applies to the Digital Product you have purchased from us, received through an opt-in, or otherwise obtained, and its specific content and inclusions.

Personal License

Seven Figure Creators grants you an ongoing,

Open A Faster, Easier Way to Results...

A Faster, Easier Way to Results...

Before we dive in, let me be upfront...

What you're about to learn works. It's a proven process for building high-performing lead magnets.

But here's the thing—it's only one piece of what goes into building a 7-figure business.

The real transformation happens when you plug into the full system.

That means:

• The complete step-by-step framework for lead generation and content creation.

• 100s of hours of course content, resources, templates & more.

• Plus, hands-on guidance and coaching from experts.

• Access to a community of 500+ creators.

This guide will give you a great start, but if you want the full program, sevenfigurecreators.com is where you'll find it.

👉 Want faster and easier results? Work with us. Lock in a time to chat here. Let’s explore what’s possible for your business.

Now, let's get to work.

Open Disclaimer

Disclaimer

The strategies and tactics outlined in this book are based on practices and insights at the time of writing. LinkedIn and sales strategies are constantly evolving, and what works today may not work tomorrow.

Please note: these teachings, tools, and methods are shared for informational purposes only. It is your responsibility to ensure compliance with LinkedIn’s terms of service, any third-party terms, and your local laws or regulations. By using this content, you accept full responsibility for your actions and their outcomes.

Seven Figure Creators and this book is provided as-is, without guarantees. Use it wisely—and at your own risk.

Open Preface

Preface

Let's get one thing straight—most lead magnets suck.

You know what works?

Lead magnets that actually solve problems.

Ones that feel like gold to the person downloading them. Ones that make someone think, "Damn, if their free stuff is this good, imagine what their paid stuff looks like."

That's what this playbook is about.

Is it easy? No—but it’s worth it.

It can take some thought and effort. But when you get it right, your lead magnet can create game-changing momentum for your business.

Getting one right might even change your entire life.

This guide isn't for people looking to build a checklist or quiz funnel and calling it a day. It's about creating something that adds value and makes an impact—something you’re actually proud to put your name on.

Ready to create lead magnets your clients will want?

Open Why Build a Lead Magnet?

Why Build a Lead Magnet?

Lead magnets might be the smartest marketing move you ever make.

Why? Because they set up your sales process for success—before the conversation even starts.

When you give real value upfront, you’re not just collecting emails—you’re building trust. You’re showing future clients that you understand their struggles and already have the answers they need.

And that trust? It’s your unfair advantage.

Done right, your lead magnet doesn’t just market—it builds trust and sets you up for the close.

Open The Prerequisites

The Prerequisites

You don't need every detail of your business mapped out to launch a lead magnet.

It's one of the best ways to test demand, uncover what your audience really needs, and start conversations that could lead to sales.

And the cherry on top? It builds trust by positioning you as the go-to expert.

But—let's be honest. Most people feel a little awkward doing this for the first time.

If you're just starting out—or even a seasoned business owner who knows sharpening things up builds confidence and gets results—we recommend completing The 101 Module from the www.sevenfigurecreators.com program.

The 101 Module will help you:

• Dial in your offer so you know exactly what you're selling.
• Define your ICP so your lead magnets hit where it matters.
• Lay the groundwork to turn those leads into paying clients.

Not a member? Click here to join.

So—are you jumping in, or

Open The 5 Rules of Value for a Killer Lead Magnets

The 5 Rules of Value for Killer Lead Magnets

The value of a lead magnet comes down to one thing: how much someone thinks it's worth to them.

If you want your lead magnet to land, try to hit these five dimensions of value:

1. Scarcity: Make It Feel Rare

The rarer it feels, the more valuable it is. Position your lead magnet as something people can't find anywhere else—insider knowledge or something they wouldn't get by Googling. Considerable experience, knowledge, research, or spend would be needed to replicate the information.

Example:

"The exact [framework/tool] [key person/company] uses to [achieve big result]—you won’t find this freely available online."

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2. Relevance: Solve Their Exact Problem

Focus your lead magnet on one specific problem your audience has. The closer it is to their pain point or goal, the more they'll want it. Broad content feels less valuable. Specificity wins.

Example:

"For coaches struggling with no-show clients

Open Why Finding Lead Magnet Ideas Can Feel Hard

Why Finding Lead Magnet Ideas Can Feel Hard

Most people struggle with creating lead magnets not because they lack ideas or knowledge, but because they can't see what's right in front of them.

Here's why:

1. You Think It's Too Basic: The stuff you know feels like common sense, right? You assume everyone else knows it too—but they don't. What's obvious to you is gold to someone who hasn't figured it out yet.

2. Imposter Syndrome: Maybe you're worried you're not "expert enough" to tell people what's valuable. Here's the truth: you don't need to be the world's top authority. You just need to be one step ahead of the people you're helping.

3. Overthinking It: You try to make your lead magnet the biggest and flashiest thing ever. You pour weeks into it, and it flops. Or worse, you get stuck in analysis paralysis and don't do anything at all.

The smartest way to create lead magnets?

Test the demand before you even build the thing.

It might feel unorthodox, but here's

Open The Biggest Mistakes People Make With Lead Magnet Ideation

The Biggest Mistakes People Make With Lead Magnet Ideation

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1. Don't Start with the Format

"I'm going to create an ebook!" "I know, I'll make a checklist!" "Oh man, I'll build an epic quiz funnel!"

STOP.

DON'T DO THIS.

Starting with the format is a guaranteed way to create something nobody cares about.

Focus on how you create value first, then decide on the format.

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2. Don’t Make Irrelevant Lead Magnets

If your lead magnet has zero connection to your actual business or offer—just because you think it'll get likes, comments, and followers—huge mistake. It's a waste of time and energy.

Do it right, and the time and effort spent on your lead magnet compounds audience interest in your actual product or offer.

Do it wrong and…

• You attract the wrong crowd
• Waste time and effort
• And worst of all...

Those opt-ins won't turn into sales.

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3. Don't Be Lazy

Throwing together something that isn't really valuable

Open Framework: Turning What You Already Know Into Lead Magnets

Framework: Turning What You Already Know Into Lead Magnets

You don’t need decades of experience—or even years—to create a killer lead magnet.

It's about pulling what you already know—what you're working on—or what you're learning—and packaging it into something valuable.

Here's how...

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Step 1: Define Your Ideal Customer Profile (ICP)

The BEST lead magnets showcase and establish your authority with your Ideal Customer Profile (ICP) by helping them solve their problems.

If you haven't nailed your ICP yet, stop here and go to Develop Your Offer: Part 1 in the 101 section of the course modules. This will walk you through exactly how to define your ICP and find offers that sell.

You can find it here: Develop Your Offer: Part 1.

Once you've got your ICP locked down, come back and use this framework to refine your lead magnet ideas.

Need Help Defining Your ICP?

If you

Open Your Options: Innovate, Repurpose, or Curate

Your Options: Innovate, Repurpose, or Curate

OK, so you've read the last section, and maybe you're just starting out or feeling short on value to share. Don't worry—this next part will show you exactly how to turn what you already have into value-packed lead magnets.

When it comes to creating lead magnets, you've got two paths:

1. Innovate and/or Repurpose: Create something fresh based on what you know. Repurpose: Adapt existing knowledge, frameworks, or tools into something new and valuable.

2. Curate (Steal Like an Artist): Curating and aggregating the best insights, frameworks, and know-how from other people or companies who already have authority and results. Understand their knowledge, package it with your own spin, and highlight them if it adds credibility.

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The key is to add your unique twist. Don't just copy—interpret, remix, and make it uniquely yours.

Both approaches work, but the magic happens when you combine them: take what's out there, layer it with you

Open Now, Let's Pick Your Lead Magnet Idea And Make It Happen

Now, Let's Pick Your Lead Magnet Idea And Make It Happen

You want an idea that hits home, doesn't take forever to create, and that sets you up for leads. Simple as that.

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1. Can You Frame the Idea Clearly?

Once you have your concept, use this template to frame it for next steps:

Template: "The [Lead Magnet Name] is for [ICP] struggling to [specific problem]. It shows you how to [Secret Sauce] in [Time Savings] with [Immediate Utility]—[Saving or Making You Monetary Impact] while solving [Relevance to Pain Point]."

Notice how this template ties directly to the Rules of Value for Knowledge-Based Lead Magnets.

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2. Does It ACTUALLY Solve a Problem Your ICP Cares About?

Think about it. Why will my customer be attracted to my lead magnet?

• They struggle with…
• They need more education about…
• They’re making the wrong assumption

Open 1. Validate Before You Create

1. Validate Before You Create

Before you start...

If you're repurposing something you've already built—ready to copy, paste, tweak, or record—skip ahead to 2. Outline Your Content.

But if creating your lead magnet is going to take more than an hour or two, please validate before you create.

Here's why...

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The 2 Biggest Mistakes in Lead Magnet Creation:

1. Analysis Paralysis: You overthink whether your idea will work. You do nothing. No leads. No sales. Game over.

2. The Hail Mary Approach: You spend all your time building the "perfect" lead magnet. It flops, your confidence takes a hit, and you start doubting whether lead magnets even work.

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Don't fall into either trap.

Validation is simple: put your idea out there, see what gets attention, and get feedback. It's not fancy, but it works. And here's the truth: 99% of people skip this step, which is why they waste time cre

Open 2. How to Choose The Best Lead Magnet Format

2. How to Choose The Best Lead Magnet Format

A lead magnet could be an email mini-course, a video, an e-book, a Figma file, a Google Doc, a Notion page–it doesn’t matter, as long as it clearly communicates value to the end user.

What Format is Best?

IT DOESN'T MATTER—AS LONG AS:

1. It's easy to consume and clearly communicates the value to the end user.
2. It's easy, fast, and comfortable for you to create.

Choose a format that gets it done—without over-complicating it. Simple wins.

• If writing comes easy, choose a written format.
• Well spoken? Record a video.
• Great at design? Design a template.

Play to your strengths.

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The Non-Exhaustive List of Lead Magnet Formats...

1. Written Lead Magnets

• Guides, Playbooks, and Frameworks — Step-by-step strategies, blueprints, and proven models.
• Checklists, Cheat Sheets, and Action Plans — Quick-reference tools for solving specific problems.
• **E-books,

Open 3. A Simple Content Outline for Effective Lead Magnets

3. A Simple Content Outline for Effective Lead Magnets

Your lead magnet is your chance to earn trust by delivering those "ooh" and "a-ha!" moments.

Insights that stick—making people think, 'I need more of this.'

This outline works with any format—and keeps fulfilment simple.

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1. Explanatory Notes / Introduction

• What this lead magnet is and why it’s useful.
• A story, hook, or future pacing to win focus.
• What outcome they'll achieve by using it.
• How to get the most out of it quickly.

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2. Main Content

• Your insights, perspective, or framework—deliver on your promise.
• Break down the content step-by-step—keeping it highly actionable.
• Show how it ties back to your product, service, or offer.
• Include a nudge toward the next step (without over-selling).

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3. Selling Next Steps

• A short bio—who you are and why they should listen.
• Social proof or quick testimonials to build trust.

Open 4. Building Your Lead Magnet: Common Tools

4. Building Your Lead Magnet: Common Tools

Content Creation & Organisation Tools

• Notion — Written documents, templates, and interactive frameworks.
• Google Docs — Written documents, guides, and frameworks.
• ChatGPT — Custom GPTs for generating ideas or drafting content.
• Guidde — SOP documentation and process templates.
• Miro — Whiteboards, workflows, visual frameworks, and mind maps.
• Google Sheets / Excel — Templates, calculators, and spreadsheets.
• Airtable — Flexible databases and spreadsheets for organising content.

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Design & Presentation Tools

• Canva — Drag-and-drop design tool for non-designers.
• Figma — Templates, interface design, presentations, flowcharts, and

Open 5. Social Proof, Lead Qualification, and Selling Next Steps

5. Social Proof, Lead Qualification, and Selling Next Steps

This section builds on the Selling Next Steps outline from the Content Outline section.

By now, the meat and potatoes of your lead magnet has delivered the "oohs" and "a-ha!" moments—proving your expertise and leaving your audience impressed.

Now it's time to guide them toward what comes next—without coming off pushy or salesy.

This is where social proof, lead qualification, and clear calls-to-action turn trust into conversations and sales.

Think of it as the bridge between free value and paid offers—a natural step forward for people who see the value you bring and want more.

The following templates make this process simple, repeatable, and effective.

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1. Quick Credibility Boost (Show Proof You Deliver Results)

*"Since launching [framework/tool/offer], we've helped [specific number] [ICP] achieve [specific result or transformation]

Open Evergreen Lead Magnet Setup On LinkedIn

Evergreen Lead Magnet Setup On LinkedIn

What Are Evergreen Lead Magnets?

Evergreen lead magnets attract leads consistently over time without losing relevance. They are often positioned as free, high-value resources that solve a specific problem for your ideal customer (ICP) while showcasing your expertise.

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LinkedIn Evergreen Lead Magnet Strategy:

1. LinkedIn Profile Featured Section - A preview of the lead magnet is featured on a LinkedIn profile, offering direct access to a free guide with a clear CTA, such as 'Get The Free Guide Now!'*.

2. Website Lead Magnet Page - A dedicated landing page on your website highlighting the lead magnet in detail, including the value it provides, benefits, and a structured breakdown of its contents.

_This strategy works. See a proven example at [https://sevenfigurecreators.com/start-selling-on-linkedin/ ](https://sevenfigurecreators.com/start-selli

Open How to Write a LinkedIn Post for Your Lead Magnet

How to Write a LinkedIn Post for Your Lead Magnet

So, you're ready to launch your lead magnet on LinkedIn. If you’ve followed the steps in this playbook, you’re already set up to win.

Here’s the truth: if your lead magnet doesn’t hit The 5 Rules of Value for Killer Lead Magnets, even the best post formula won’t save it.

Your offer has to solve a real problem, deliver instant utility, and build trust. Without that, prepare for a flop.

👉 Want faster and easier results? This playbook is just the start.

Join our full program at sevenfigurecreators.com to learn the entire lead gen system, get expert coaching, and access a library of resources to fast-track your results.

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Post Formula

For simplicity, we’re focusing on three proven styles of posts that get results. There’s no “perfect” way to do this, but these templates give you a solid starting point.

Pick one that fits your o

Open LinkedIn Sell-By-Chat: Lead Magnets & Preloaded Value

Sell-By-Chat: Lead Magnets & Preloaded Value

The fastest way to build trust in a chat isn't to tell someone how you can help them—it’s to show them.

That's where preloaded value and your new lead magnet come in. By delivering the right insights at the right time, you transform skepticism into curiosity—and curiosity into trust.

To do a deep dive, read The Sell-By-Chat Playbook by Seven Figure Creators.

You'll learn how to use preloaded value to convert leads in the DMs.

Access it here.

Open High-Converting Squeeze Page Template (Framer Website Kit)

High-Converting Squeeze Page Template (Framer Website Kit)

Get access to two lead magnet pages inside the Seven Figure Creators’ $1 Million Funnel System!

Choose from...

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Image/Video Style Page:

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Minimal Squeeze Page (New):

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What's the $1 Million Dollar Funnel System?

It's the same simple funnel system we used to hit $1 Million+. If you're a member you can access it here.

It includes a complete course, template & guide to building your own $1M+, funnel in only a few hours.

Strategy, website, tech, templates, and setup guide with a tech stack that costs $0 to run.

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Not a member?

Open Image & GIF Templates for LinkedIn Lead Magnets (Figma)

Image & GIF Templates for LinkedIn Lead Magnets (Figma)

This kit is built for Figma users, so you'll need a basic understanding of how the tool works. If you're new to Figma, it might feel a bit intimidating at first—but trust us, once you learn the basics, you'll work faster, and your visuals will stand out.

To make it easier, we've included a "How-to Guide" right inside the Figma file. Start there, and you'll (probably) be up to speed in no time.

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What You Get With Our Lead Magnet Design Kit

• 4 customisable templates (example and links to file below)…

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What You'll Need:

• Figma: Grab the Lead Magnet Design Kit by Seven Figure Creators. It's free (for now).
• A screen-recording tool to turn static designs or screen recordings into clean images, GIFs or M

Open LinkedIn Featured Section Templates for Lead Magnets (Figma)

LinkedIn Featured Section Templates for Lead Magnets (Figma)

Seven Figure Creators’ LinkedIn Profile Kit has 20+ LinkedIn profile designs to choose from and lets you...

Build Your LinkedIn Profile in 30 Minutes—Fast and Easy!

What's Included?

• 20+ profile templates inspired by top creators
• Step-by-step video walkthrough on how to use
• Banner, Featured Section, Company Banner and more
• Everything you need to look legit on LinkedIn

Your Featured Section: Perfect For Evergreen Lead Magnets

• Customise your Featured Section with your Evergreen Lead Magnet. And link it to your High-Converting Squeeze Page Template (Framer Kit).

Here’s a preview of the LinkedIn Profile Kit.

![Profile Page P

Open Cheat Codes for Writing Your Lead Magnet Post (GPT Prompts)

Cheat Codes for Writing Your Lead Magnet Post (GPT Prompts)

Cheat Code, Not a Shortcut

Writing is a skill. Like anything worth doing, it takes practice. The more you do it, the sharper you'll get.

These prompts? They're a cheat code. A fast track.

But here’s the thing: they’re drafts—they're starting points. Don't just copy, paste, and call it a day. Add context. Make them yours.

Use these prompts wisely, and you'll save yourself a ton of time. But building the muscle to write well? That's on you (but we can help).

Let's dive in.

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INSTRUCTIONS 

COPY AND PASTE THE BELOW PROMPTS INTO CHATGPT

• Note: It is a very long prompt and contains the entire Lead Magnet Playbook.

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Prompt 1: The Lead Magnet Playbook Knowledge

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You are about to receive essential content containing teachings, frameworks, and rules for creating high-performing lead magnets on LinkedIn. It is crucial that you strictly adhere to this con