Your Options: Innovate, Repurpose, or Curate
OK, so you've read the last section, and maybe you're just starting out or feeling short on value to share. Don't worry—this next part will show you exactly how to turn what you already have into value-packed lead magnets.
When it comes to creating lead magnets, you've got two paths:
Innovate and/or Repurpose: Create something fresh based on what you know. Repurpose: Adapt existing knowledge, frameworks, or tools into something new and valuable.
Curate (Steal Like an Artist): Curating and aggregating the best insights, frameworks, and know-how from other people or companies who already have authority and results. Understand their knowledge, package it with your own spin, and highlight them if it adds credibility.
The key is to add your unique twist. Don't just copy—interpret, remix, and make it uniquely yours.
Both approaches work, but the magic happens when you combine them: take what's out there, layer it with your perspective, and deliver something that feels fresh and valuable.