Why Finding Lead Magnet Ideas Can Feel Hard
Most people struggle with creating lead magnets not because they lack ideas or knowledge, but because they can't see what's right in front of them.
Here's why:
You Think It's Too Basic: The stuff you know feels like common sense, right? You assume everyone else knows it too—but they don't. What's obvious to you is gold to someone who hasn't figured it out yet.
Imposter Syndrome: Maybe you're worried you're not "expert enough" to tell people what's valuable. Here's the truth: you don't need to be the world's top authority. You just need to be one step ahead of the people you're helping.
Overthinking It: You try to make your lead magnet the biggest and flashiest thing ever. You pour weeks into it, and it flops. Or worse, you get stuck in analysis paralysis and don't do anything at all.
The smartest way to create lead magnets?
Test the demand before you even build the thing.
It might feel unorthodox, but here's the play: float the idea to your audience, see who bites, and then build it.
This approach saves you time and guarantees you're creating something people actually want. Trust us on this.
It's so important, the longest section of this book covers it.
Now, let’s talk about how not to start your thought process with creating lead magnets—because most people get this part wrong.