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Previous: The Prerequisites

All books ▸ The Lead Magnet Playbook ▸ Step 1: Understanding Value & Lead Magnets

Step 1: Understanding Value & Lead Magnets

The Lead Magnet Playbook

BEFORE YOU START

License Agreement

A Faster, Easier Way to Results...

Why Build a Lead Magnet?

The Prerequisites

Step 1: Understanding Value & Lead Magnets

The 5 Rules of Value for a Killer Lead Magnets

Why Finding Lead Magnet Ideas Can Feel Hard

The Biggest Mistakes People Make With Lead Magnet Ideation

Framework: Turning What You Already Know Into Lead Magnets

Your Options: Innovate, Repurpose, or Curate

Now, Let's Pick Your Lead Magnet Idea And Make It Happen

Step 2: Building Your Lead Magnet

1. Validate Before You Create

2. How to Choose The Best Lead Magnet Format

3. A Simple Content Outline for Effective Lead Magnets

4. Building Your Lead Magnet: Common Tools

5. Social Proof, Lead Qualification, and Selling Next Steps

Step 3: Launching Your Lead Magnet

Evergreen Lead Magnet Setup On LinkedIn

How to Write a LinkedIn Post for Your Lead Magnet

LinkedIn Sell-By-Chat: Lead Magnets & Preloaded Value

Resources & Templates

High-Converting Squeeze Page Template (Framer Website Kit)

Image & GIF Templates for LinkedIn Lead Magnets (Figma)

LinkedIn Featured Section Templates for Lead Magnets (Figma)

Cheat Codes for Writing Your Lead Magnet Post (GPT Prompts)

Next: The 5 Rules of Value for a Killer Lead Magnets