How to Write a LinkedIn Post for Your Lead Magnet

So, you're ready to launch your lead magnet on LinkedIn. If you’ve followed the steps in this playbook, you’re already set up to win.

Here’s the truth: if your lead magnet doesn’t hit The 5 Rules of Value for Killer Lead Magnets, even the best post formula won’t save it.

Your offer has to solve a real problem, deliver instant utility, and build trust. Without that, prepare for a flop.

👉 Want faster and easier results? This playbook is just the start.

Join our full program at sevenfigurecreators.com to learn the entire lead gen system, get expert coaching, and access a library of resources to fast-track your results.

Post Formula

For simplicity, we’re focusing on three proven styles of posts that get results. There’s no “perfect” way to do this, but these templates give you a solid starting point.

Pick one that fits your offer, plug in your details, and go live.

Template 1: The Authority & Transformation Template

I spent [X hours/days/weeks] breaking down how [key person/company] achieved [specific outcome].

The process is something [you rarely see shared/that's hard to find].

I've turned their approach into a [framework/blueprint/template] you can start using today.

Here's what you'll get:

To get it:

  1. Comment "[keyword]" on this post.
  2. Connect with me (DMs only go to connections).

I'll send it directly to your DMs.

Bonus: Repost this post to help others ♻️, and I'll include [additional bonus/resource].

Template 2: The Lead Magnet Teaser Template

I've helped [specific group or audience] achieve [key outcome] using [strategy or tool].

Now, I'm giving away the exact [framework/resource/template] I used for FREE.

Inside, you'll discover:

This resource will help you:

Want it? Here's what to do:

  1. Comment "[keyword]" on this post.
  2. Connect with me (DMs only go to connections).

Bonus: Repost this post to help others ♻️, and I'll send you [additional bonus/resource].

Template 3: The Results-Oriented Case Study Template

Over [timeframe], I've worked with [specific audience or niche] to achieve [outcome].

Now, I'm sharing the exact [framework/strategy/resource] that made it possible---for FREE.

What's included:

Why this works: [Specific problem] → [Solution provided by the lead magnet].

Want it? Here's what to do:

  1. Comment "[keyword]" on this post.
  2. Connect with me (DMs only go to connections).

Bonus: Repost this post to help others ♻️, and I'll send you [extra bonus/resource] for sharing the value.

Call to Action

Your post needs to end with a clear and simple call-to-action. Make it easy for people to take the next step.

The templates above focus on a 'comment' and 'connect' strategy—this sets you up to DM them and kick off your sell-by-chat process.

Not familiar with sell-by-chat on LinkedIn? Check out the playbook we wrote about it here.

Visuals Are Non-Negotiable

Want your post to pop? Add visuals. They're a must.

Pro tip: Stick to mobile-friendly dimensions (e.g., 800x1000px) to grab attention on smaller screens.

And the best part? We’ve done some of the hard work for you. Our Lead Magnet Design Kit has customisable templates and a step-by-step guide to make this faster and easier. You can find it here.

Here's a sample of what's waiting for you:

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Need Help Managing The Process?

Once your post gains traction, managing the leads can become challenging.

👉 Ready to streamline the process? Lead magnets are just the beginning. Our program gives you the full playbook top creators use to scale their businesses with ease.

Want in? Click here to join the program and community.

Bonus

We’ve made it even easier for you to get started with ChatGPT prompts designed to write your post for you.

Find the prompts here.