The Biggest Mistakes People Make With Lead Magnet Ideation

1. Don't Start with the Format

"I'm going to create an ebook!" "I know, I'll make a checklist!" "Oh man, I'll build an epic quiz funnel!"

STOP.

DON'T DO THIS.

Starting with the format is a guaranteed way to create something nobody cares about.

Focus on how you create value first, then decide on the format.

2. Don’t Make Irrelevant Lead Magnets

If your lead magnet has zero connection to your actual business or offer—just because you think it'll get likes, comments, and followers—huge mistake. It's a waste of time and energy.

Do it right, and the time and effort spent on your lead magnet compounds audience interest in your actual product or offer.

Do it wrong and…

Those opt-ins won't turn into sales.

3. Don't Be Lazy

Throwing together something that isn't really valuable to your ICP, but slap on a fancy hook or marketing spin? Bad idea.

If you're just making a lead magnet because you see others doing it, but deep down you know it's not worth much, you're setting yourself up to fail.

Even if people download it, they'll quickly see it's junk—and you'll lose their trust.

Take the time to make something genuinely useful.