Now, Let's Pick Your Lead Magnet Idea And Make It Happen

You want an idea that hits home, doesn't take forever to create, and that sets you up for leads. Simple as that.

1. Can You Frame the Idea Clearly?

Once you have your concept, use this template to frame it for next steps:

Template: "The [Lead Magnet Name] is for [ICP] struggling to [specific problem]. It shows you how to [Secret Sauce] in [Time Savings] with [Immediate Utility]—[Saving or Making You Monetary Impact] while solving [Relevance to Pain Point]."

Notice how this template ties directly to the Rules of Value for Knowledge-Based Lead Magnets.

2. Does It ACTUALLY Solve a Problem Your ICP Cares About?

Think about it. Why will my customer be attracted to my lead magnet?

Focus on your ICP's biggest problem—and the smaller, related issues connected to it. Your lead magnet should be laser-targeted to help them get results.

3. Does It Tick the Boxes for the Rules of Value?

Does it hit scarcity, relevance, immediate utility, time savings, and financial impact? If it checks a few of these, you're on the right track.

4. Does It Align With Your Offering?

Make sure your lead magnet ties directly into what you sell. Don’t create something just for likes or clicks—create something that naturally sets you up for trust with your core offer.

Your lead magnet should solve one part of the problem, while your offer should solve the rest.

5. Can You Build It Fast and Easy?

Time is your most valuable asset—use it wisely.

Do you have something solid you can rework or package up? Have you already gathered resources or insights that people would value if you presented them the right way?

The goal is to choose something you can build quickly without losing value.

If it feels like too much effort upfront, stop.

Is there another idea that delivers the same value but requires less work?