2. How to Choose The Best Lead Magnet Format
A lead magnet could be an email mini-course, a video, an e-book, a Figma file, a Google Doc, a Notion page–it doesn’t matter, as long as it clearly communicates value to the end user.
What Format is Best?
IT DOESN'T MATTER—AS LONG AS:
- It's easy to consume and clearly communicates the value to the end user.
- It's easy, fast, and comfortable for you to create.
Choose a format that gets it done—without over-complicating it. Simple wins.
- If writing comes easy, choose a written format.
- Well spoken? Record a video.
- Great at design? Design a template.
Play to your strengths.
The Non-Exhaustive List of Lead Magnet Formats...
1. Written Lead Magnets
- Guides, Playbooks, and Frameworks — Step-by-step strategies, blueprints, and proven models.
- Checklists, Cheat Sheets, and Action Plans — Quick-reference tools for solving specific problems.
- E-books, Reports, and White Papers — In-depth resources for research, trends, or insights.
- Case Studies and Swipe Files — Real-world examples and templates to copy what works.
- Scripts, Templates, and Toolkits — Pre-made resources for immediate use.
- Resource Lists and Audit Tools — Curated tools, software, or assessments to save time.
2. Visual Lead Magnets
- Infographics and Process Maps — Visual breakdowns of systems, strategies, or workflows.
- Slide Decks and Roadmaps — Presentation-ready insights and growth plans.
- Design and Figma Templates — Editable layouts for branding, pitches, and proposals.
- Flowcharts and Workflows — Automated processes and sequence diagrams.
3. Video and Audio Lead Magnets
- Webinars and Mini-Courses — On-demand training or expert insights.
- Tutorials and Walkthroughs — Step-by-step instructions or platform demos.
- Explainer Videos and Teardowns — Breakdowns of strategies, funnels, and processes.
- Case Study Videos and Interviews — Real-life success stories and expert talks.
- Podcasts and Audio Workshops — Portable lessons and discussions on key topics.
4. Interactive Lead Magnets
- Quizzes and Assessments — Tools to diagnose problems or recommend solutions.
- Calculators and Scorecards — Tools for ROI estimates, readiness ratings, or progress tracking.
- Worksheets and Fillable PDFs — Interactive templates for goal-setting or planning.
- Surveys and Feedback Tools — Forms that collect insights while providing value.
5. Live Lead Magnets
- Challenges and Bootcamps — Short-term events for hands-on learning.
- Webinars and Q&A Sessions — Live trainings or expert Ask Me Anything (AMA)—style calls.
- Coaching Calls and Strategy Sessions — One-on-one or group consultations.
- Workshops — Drop-in calls to tackle specific challenges.
6. Tool and Resource Lead Magnets
- Dashboards and Spreadsheets — Pre-built templates for tracking data and goals.
- Swipe Files and Script Banks — Copy-paste examples and pre-written frameworks.
- Prompt Libraries and AI Scripts — ChatGPT and AI tools for fast content creation.
- Canva, Notion, and Figma Kits — Pre-designed assets for branding and planning.
- Content Libraries and Resource Hubs — Collections of curated tools, examples, or insights.