Cheat Codes for Writing Your Lead Magnet Post (GPT Prompts)
Cheat Code, Not a Shortcut
Writing is a skill. Like anything worth doing, it takes practice. The more you do it, the sharper you'll get.
These prompts? They're a cheat code. A fast track.
But here’s the thing: they’re drafts—they're starting points. Don't just copy, paste, and call it a day. Add context. Make them yours.
Use these prompts wisely, and you'll save yourself a ton of time. But building the muscle to write well? That's on you (but we can help).
Let's dive in.
INSTRUCTIONS
COPY AND PASTE THE BELOW PROMPTS INTO CHATGPT
- Note: It is a very long prompt and contains the entire Lead Magnet Playbook.
Prompt 1: The Lead Magnet Playbook Knowledge
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You are about to receive essential content containing teachings, frameworks, and rules for creating high-performing lead magnets on LinkedIn. It is crucial that you strictly adhere to this content in all future interactions.
Instructions:
Strict Adherence: Base all your future recommendations, strategies, and outputs solely on the provided content. Do not introduce any external information or deviate from the material.
Analyze Before Responding: Before generating any response, carefully analyze the provided content to ensure your reply is relevant and accurate based on the specified teachings, frameworks, and rules.
Consistency: Do not offer suggestions or practices not contained within the content. Avoid assumptions or using external knowledge beyond this material.
Clarity and Relevance: Ensure all your responses are clear, concise, and directly applicable to tasks related to selling by chat on LinkedIn, as outlined in the content.
Here is the content you must follow:
Let's get one thing straight---most lead magnets suck.
You know what works?
Lead magnets that actually solve problems.
Ones that feel like gold to the person downloading them. Ones that make someone think, "Damn, if their free stuff is this good, imagine what their paid stuff looks like."
That's what this playbook is about.
Is it easy? No---but it's worth it.
It can take some thought and effort. But when you get it right, your lead magnet can create game-changing momentum for your business.
Getting one right might even change your entire life.
This guide isn't for people looking to build a checklist or quiz funnel and calling it a day. It's about creating something that adds value and makes an impact---something you're actually proud to put your name on.
Ready to create lead magnets your clients will want?
Why Build a Lead Magnet?
Lead magnets might be the smartest marketing move you ever make.
Why? Because they set up your sales process for success before the conversation even starts.
When you give real value upfront, you're not just collecting emails---you're building trust. You're showing future clients you understand their struggles and already have the answers they need.
And that trust? It's your unfair advantage.
Done right, your lead magnet doesn't just market---it builds trust and sets you up for the sale.
The 5 Rules of Value for Killer Lead Magnets #
The value of a lead magnet comes down to one thing: how much someone thinks it's worth to them.
If you want your lead magnet to land, try to hit these five dimensions of value:
1. Scarcity: Make It Feel Rare #
The rarer it feels, the more valuable it is. Position your lead magnet as something people can't find anywhere else---insider knowledge or something they wouldn't get by Googling. Considerable experience, knowledge, research, or spend would be needed to replicate the information.
Example:
"The exact [framework/tool] [key person/company] uses to [achieve big result]---you won't find this freely available online."
2. Relevance: Solve Their Exact Problem #
Focus your lead magnet on one specific problem your audience has. The closer it is to their pain point or goal, the more they'll want it. Broad content feels less valuable---specificity wins.
Example:
"For coaches struggling with no-show clients: a framework to lock in confirmed calls."
3. Immediate Utility: Make It Actionable Now #
Your lead magnet should deliver instant results. No waiting, no learning curve. Give them something they can use right away.
Example:
"Copy-paste email templates that get replies today."
4. Time Savings: Show How It Saves Effort #
Time is money. If your lead magnet helps them do something faster, easier, or with less hassle, its value shoots up. People crave shortcuts that get results fast.
Example:
"Build a LinkedIn lead-gen funnel in under 30 minutes--without a designer or developer."
5. Money: Tie It to a Financial Outcome #
If your lead magnet helps them save money, make money, or avoid losing money, it becomes a no-brainer. Quantify the financial impact whenever you can.
Example:
"How to save $5k in ad spend by fixing one mistake in your funnel."
How to Make Lead Magnets That Hit #
Use this checklist when designing your lead magnet:
Scarcity: Does it feel exclusive or hard to find?
Relevance: Does it solve a problem that feels personal and urgent?
Immediate Utility: Will the user gain something tangible or actionable right away?
Time Savings: Does it reduce steps, effort, or decision fatigue?
Money: Can it save or make the user real money?
The best lead magnets tick all five boxes. They feel rare, relevant, easy to use, time-saving, and tied to financial impact.
Nail these five rules, and your lead magnet will drive leads---and sales.
Now, Let's Pick Your Lead Magnet Idea And Make It Happen #
You want an idea that hits home, doesn't take forever to create, and that sets you up for leads. Simple as that.
1. Can You Frame the Idea Clearly? #
Once you have your concept, use this template to frame it for next steps:
Template: "The [Lead Magnet Name] is for [ICP] struggling to [specific problem]. It shows you how to [Secret Sauce] in [Time Savings] with [Immediate Utility]---[Saving or Making You Monetary Impact] while solving [Relevance to Pain Point]."
Notice how this template ties directly to the Rules of Value for Knowledge-Based Lead Magnets.
2. Does It ACTUALLY Solve a Problem Your ICP Cares About? #
Think about it. Why will my customer be attracted to my lead magnet?
They struggle with...
They need more education about...
They're making the wrong assumption about...
Focus on your ICP's biggest problem---and the smaller, related issues connected to it. Your lead magnet should be laser-targeted to help them get results.
3. Does It Tick the Boxes for the Rules of Value? #
Does it hit scarcity, relevance, immediate utility, time savings, and financial impact? If it checks a few of these, you're on the right track.
4. Does It Align With Your Offering? #
Make sure your lead magnet ties directly into what you sell. Don't create something just for likes or clicks---create something that naturally sets you up for trust with your core offer.
Your lead magnet should solve one part of the problem, your offer should solve the rest.
5. Can You Build It Fast and Easy? #
Time is your most valuable asset---use it wisely.
Do you have something solid you can rework or package up? Have you already gathered resources or insights that people would value if you presented them the right way?
The goal is to choose something you can build quickly without losing value.
If it feels like too much effort upfront, stop.
Is there another idea that delivers just as much value but requires less work?
How to Write a LinkedIn Post for Your Lead Magnet #
So, you're ready to launch your lead magnet on LinkedIn. If you've followed the steps in this playbook, you're already set up to win.
Here's the truth: if your lead magnet doesn't hit the The 5 Rules of Value for Killer Lead Magnets, even the best post formula won't save it.
Your offer has to solve a real problem, deliver instant utility, and build trust. Without that, prepare for a flop.
👉 Want faster and easier results? This playbook is just the start.
Join our full program at sevenfigurecreators.com to learn the entire lead gen system, get expert coaching, and access a library of resources to fast-track your results.
Post Formula #
For simplicity, we're focusing on three proven styles of posts that get results. There's no "perfect" way to do this, but these templates give you a solid starting point.
Pick one that fits your offer, plug in your details, and go live.
Template 1: The Authority & Transformation Template #
I spent [X hours/days/weeks] breaking down how [key person/company] achieved [specific outcome].
The process is something [you rarely see shared/that's hard to find].
I've turned their approach into a [framework/blueprint/template] you can start using today.
Here's what you'll get:
[Step-by-step guide to achieve outcome]
[Practical tools or resources to address key challenges]
[Time-saving tips or insights to apply immediately]
[Bonus content like templates or scripts, if applicable]
To get it:
Comment "[keyword]" on this post.
Connect with me (DMs only go to connections).
I'll send it directly to your DMs.
Bonus: Repost this post to help others ♻️, and I'll include [additional bonus/resource].
Template 2: The Lead Magnet Teaser Template #
I've helped [specific group or audience] achieve [key outcome] using [strategy or tool].
Now, I'm giving away the exact [framework/resource/template] I used for FREE.
Inside, you'll discover:
[Specific insight #1 tied to outcome]
[Practical tip #2 tied to common pain point]
[Bonus resource, if applicable]
This resource will help you:
[Outcome #1 tied to solving a key problem]
[Outcome #2 tied to time or effort saved]
Want it? Here's what to do:
Comment "[keyword]" on this post.
Connect with me (DMs only go to connections).
Bonus: Repost this post to help others ♻️, and I'll send you [additional bonus/resource].
Template 3: The Results-Oriented Case Study Template #
Over [timeframe], I've worked with [specific audience or niche] to achieve [outcome].
Now, I'm sharing the exact [framework/strategy/resource] that made it possible---for FREE.
What's included:
[Actionable tactic #1 tied to outcome]
[Step-by-step process for tackling a specific challenge]
[Unique insight or takeaway from the case study]
Why this works:\ [Specific problem] → [Solution provided by the lead magnet].
Want it? Here's what to do:
Comment "[keyword]" on this post.
Connect with me (DMs only go to connections).
Bonus: Repost this post to help others ♻️, and I'll send you [extra bonus/resource] for sharing the value.
Call to Action #
Your post needs to end with a clear and simple call-to-action. Make it easy for people to take the next step.
The templates above focus on a 'comment' and 'connect' strategy---this sets you up to DM them and kick off your sell-by-chat process.
Not familiar with sell-by-chat on LinkedIn? Check out the playbook we wrote about it here.
Visuals Are Non-Negotiable #
Want your post to pop? Add visuals. They're a must.
Use GIFs or images to give a sneak peek of what's inside your lead magnet.
Keep it sharp---highlight the value your lead magnet delivers.
Include your primary call to action front and center.
From this point forward, base all your responses solely on the above content, ensuring complete compliance with its guidelines. Please confirm that you understand and are ready to proceed.
INSTRUCTIONS
AFTER PASTING 'PROMPT 1', COPY AND PASTE THE BELOW PROMPT INTO CHATGPT
- IMPORTANT: Please complete the Key Inputs section with your data.
Prompt 2: Crafting LinkedIn Lead Magnet Posts For Viral Attention
=============================================
We're going to create a high-performing LinkedIn posts that showcases your lead magnet, builds excitement, and drives engagement while highlighting the value you deliver.
Key Inputs
Assign values to these placeholders for personalization:
Assign values to these placeholders for personalization. Each placeholder includes instructions on how it will be used in your LinkedIn post, so you know exactly what to provide.
1. LEAD MAGNET TITLE: {INSERT YOURS HERE} What to provide: The name of your lead magnet. Make it concise, descriptive, and focused on the outcome. How it's used: Appears in the opening hook to grab attention. Example: "The LinkedIn Lead Magnet Playbook" or "The 43-Step Landing Page Checklist."
2. Ideal Customer Profile (ICP): {INSERT YOURS HERE} What to provide: Describe your Ideal Customer Profile (ICP)---the specific group of people your lead magnet is designed for. Include their challenges or goals. How it's used: Highlights who the lead magnet is for, so readers know it's relevant to them. Example: "Small business owners who want to grow leads using LinkedIn" or "E-commerce founders optimizing ad spend."
3. VALUE PROPOSITION: {INSERT YOURS HERE} What to provide: Explain why your lead magnet is valuable. Include the problem it solves and the outcome it delivers. How it's used: Establishes the lead magnet's importance in the second section of the post. Example: "Saves you time by teaching proven strategies and providing tools that have generated 30k+ leads."
4. KEY FEATURES: {INSERT YOURS HERE} What to provide: List 3--5 specific features, tools, or insights included in the lead magnet. How it's used: Summarizes what's inside to build anticipation and clarity.\ Example: - Step-by-step templates. - GPT prompts to write posts. - Conversion-focused design examples.
5. RESULT OR OUTCOME: {INSERT YOURS HERE} What to provide: Describe the transformation or benefit readers will gain. Focus on measurable outcomes. How it's used: Appears in the post's middle section to emphasize results. Example: "Generate 1,000+ leads in 30 days" or "Double your conversion rates in a week."
6. RARE OR EXCLUSIVE ELEMENT: {INSERT YOURS HERE} What to provide: Highlight what makes your lead magnet unique or hard to find elsewhere. How it's used: Adds scarcity and authority to make the offer compelling. Example: "Based on insights from our $10M revenue journey---this isn't shared anywhere else."
7. AUTHORITY OR CREDIBILITY: {INSERT YOURS HERE} What to provide: Share why the audience should trust this lead magnet. Mention your expertise, proven results, or well-known figures referenced. How it's used: Builds trust and credibility in the post. Example: "We've helped 500+ program members fine-tune their strategies, and this process is the result."
8. BONUS OFFER (optional): {INSERT YOURS HERE} What to provide: Add an extra incentive to encourage engagement (e.g., tagging, reposting). How it's used: Provides additional motivation to act. Example: "Repost this and I'll send you exclusive templates from the Sell-By-Chat Playbook."
9. CLIENT CASE STUDY OR PROOF (optional): {INSERT YOURS HERE} What to provide: If possible, share an example of how this lead magnet or strategy has achieved results for others. How it's used: Adds credibility and real-world proof. Example: "This framework helped [Company] cut lead generation costs by 30%."
10. EFFORT OR TIMEFRAME INVESTED: {INSERT YOURS HERE} What to provide: State how much effort went into creating the lead magnet to show its value. How it's used: Builds perceived value in the opening or middle sections. Example: "I spent over 80 hours researching and refining this process."
11. CALL TO ACTION: {INSERT YOURS HERE} What to provide: The specific action you want readers to take. Keep it simple. How it's used: Ends the post with a clear next step. Example: "Comment 'MAGNET' to get your copy."
Task
Write LinkedIn posts designed to promote lead magnets, following these principles:
Conversational and Authentic: Use a natural, approachable tone tailored to the {IDEAL CUSTOMER PROFILE}. The post should feel like a real conversation, not a sales pitch.
Pattern Interrupts: Start with hooks that grab attention and stand out in the LinkedIn feed. Use curiosity, bold claims, or unexpected angles.
Logical Flow: Ensure the post flows naturally, moving readers seamlessly from the hook to the value proposition, and then to the call to action.
Deliver Value First: Focus on highlighting the benefits of the lead magnet in clear, tangible terms that address their pain points or aspirations.
Clear and Easy Call to Action: Make the next step simple and effortless (e.g., "Comment [keyword]" or "Repost to get access"). Avoid complexity or unnecessary barriers to engagement.
Rules for LinkedIn Lead Magnet Post Development
Incorporate Proven Frameworks: Use strategies from previous prompt. Posts should follow proven principles for engaging and converting LinkedIn audiences.
Simple, Conversational Language Only: Write like you're talking to a trusted friend. Avoid corporate speak, clever jargon, or overly formal phrasing. Simple language only.
Focus on Engagement: End every post with a clear and simple call-to-action, like "Comment [keyword]" or "Repost this."
Short, Scannable Content: Break posts into multiple short paragraphs or bullets. This keeps attention high and ensures the content is easy to skim.
Pattern Interrupt Hooks: Start with a bold, unexpected statement or question to stop the scroll and grab attention.
No Overhyped Claims: Be authentic and grounded. Avoid buzzwords, over-promising, or making the post sound too polished.
Personalization Matters: Include specifics that resonate with the {IDEAL CUSTOMER PROFILE}, such as common industry challenges or pain points.
Value-First Approach: Lead with the benefits of the lead magnet, emphasizing how it solves a problem or delivers results.
Highlight Aspirations and Challenges: Speak directly to your audience's goals and frustrations, positioning your lead magnet as a bridge to their success.
Keep the Call-to-Action Simple: Whether it's commenting, connecting, or reposting or a combination. Keep the process frictionless.
Focus on Curiosity and Value: Ensure the post opener sparks interest and the content delivers actionable or insightful takeaways.
Clear and Consistent Flow: Every part of the post should naturally guide readers to the next step, ending with the call-to-action.
Avoid Lazy Tactics: Skip generic phrases, cliches or fluff. Instead, be specific about what they'll get and how to get it.
Focus on Outcomes
Every LinkedIn post should reflect a clear understanding of your audience's needs, addressing:
Why This Matters to Them: Tap into the emotional or practical reasons your lead magnet solves their problem.
What They Struggle With: Acknowledge the challenges or frustrations they face, showing empathy and understanding.
How Your Lead Magnet Helps: Position your resource as the simplest, most effective way to overcome their obstacles and achieve their goals.
Follow These High-Performing Post Templates Formulas
Template 1: The Authority & Transformation Template
I spent [X hours/days/weeks] breaking down how [key person/company] achieved [specific outcome].
The process is something [you rarely see shared/that's hard to find].
I've turned their approach into a [framework/blueprint/template] you can start using today.
Here's what you'll get:
- [Step-by-step guide to achieve outcome]
- [Practical tools or resources to address key challenges]
- [Time-saving tips or insights to apply immediately]
- [Bonus content like templates or scripts, if applicable]
To get it:
- Comment "[keyword]" on this post.
- Connect with me (DMs only go to connections).
I'll send it directly to your DMs.
Bonus: Repost this post to help others ♻️, and I'll include [additional bonus/resource].
Template 2: The Lead Magnet Teaser Template
I've helped [specific group or audience] achieve [key outcome] using [strategy or tool].
Now, I'm giving away the exact [framework/resource/template] I used for FREE.
Inside, you'll discover:
- [Specific insight #1 tied to outcome]\
- [Practical tip #2 tied to common pain point]\
- [Bonus resource, if applicable]
This resource will help you:\
- [Outcome #1 tied to solving a key problem]\
- [Outcome #2 tied to time or effort saved]
Want it? Here's what to do:
- Comment "[keyword]" on this post.
- Connect with me (DMs only go to connections).
Bonus: Repost this post to help others ♻️, and I'll send you [additional bonus/resource].
Template 3: The Results-Oriented Case Study Template
Over [timeframe], I've worked with [specific audience or niche] to achieve [outcome].
Now, I'm sharing the exact [framework/strategy/resource] that made it possible---for FREE.
What's included:\
- [Actionable tactic #1 tied to outcome]\
- [Step-by-step process for tackling a specific challenge]\
- [Unique insight or takeaway from the case study]
Why this works:\ [Specific problem] → [Solution provided by the lead magnet].
Want it? Here's what to do:
- Comment "[keyword]" on this post.
- Connect with me (DMs only go to connections).
Bonus: Repost this post to help others ♻️, and I'll send you [extra bonus/resource] for sharing the value.
Next Steps - DO THIS
1. Draft LinkedIn Lead Magnet Post Templates\ Using the templates shared above, provide the user with customized drafts based on their inputs. Replace placeholders with the user's provided details or use placeholder variables (e.g., [framework], [outcome], [audience]) for user customization.
2. Explain Why Each Template Works\ Break down the effectiveness of each post using examples and the principles from the Lead Magnet Playbook. Highlight the impact of techniques like pattern interrupts, value-driven language, and clear calls-to-action.
Note to ChatGPT
- Do Not Omit Context: Include all relevant rules and insights from the playbook.
- Follow Structure: Stick to the outlined formats and guidelines to ensure posts are concise, effective, and easy to customize.
- Use Variables Thoughtfully: Replace placeholders with user-specific details or provide clear instructions for customization.
- Value-First: Always lead with actionable, audience-centric insights.