1. Validate Before You Create
Before you start...
If you're repurposing something you've already built—ready to copy, paste, tweak, or record—skip ahead to 2. Outline Your Content.
But if creating your lead magnet is going to take more than an hour or two, please validate before you create.
Here's why...
The 2 Biggest Mistakes in Lead Magnet Creation:
Analysis Paralysis: You overthink whether your idea will work. You do nothing. No leads. No sales. Game over.
The Hail Mary Approach: You spend all your time building the "perfect" lead magnet. It flops, your confidence takes a hit, and you start doubting whether lead magnets even work.
Don't fall into either trap.
Validation is simple: put your idea out there, see what gets attention, and get feedback. It's not fancy, but it works. And here's the truth: 99% of people skip this step, which is why they waste time creating things nobody wants.
The 1% who validate? They’re the ones whose lead magnets deliver results.
Here's the play:
- If you're stuck overthinking, just start.
- If you've already had a lead magnet fail, use this playbook to get it right.
LFG
5 Proven Ways To Test Demand Before Creating Your Lead Magnet...
1. Research & Conversations
If you’re already talking to your ICP, listen. They’ll tell you what they want. The problems they bring up—especially the ones you hear repeatedly—are strong signals of demand.
Not having those conversations yet? No worries. The internet has all the data you need.
Social posts, forums, Reddit, and Google searches are goldmines if you know how to dig.
If you're at that stage, check out Develop Your Offer: Part 1 in the 101 section of the course modules. This will walk you through strategies and tactics to find in demand offers that sell. And you can use the same tactics to help find killer lead magnet ideas.
You can find it here: Develop Your Offer: Part 1.
Still Need Help?
If you’re not a member yet and you feel like you need more support, it’s probably time to join the full program. You’ll find everything you need at sevenfigurecreators.com.
👉 Want a faster, easier path to results? Let’s talk. Lock in a time to chat here, and we’ll explore what’s possible for your business.
2. Test in the DMs With Pre-Loaded Value
Reach out directly to clients or prospects. Ask them if your lead magnet idea solves a problem they care about.
When you genuinely offer value without expecting anything in return, people engage.
An example of what this might look like (that was actually generated by the GPT Prompt in our 'Sell-By-Chat Playbook':
"Sounds like you’re wrestling with [problem]—funny timing because clients like X and Y are seeing insane results from [lead magnet topic]. We’ve nailed it so well it’s practically a science, and we’re thinking of packaging it into a [lead magnet type] to give away (or maybe even sell). Would that be something you’d want first dibs on?"
Want to read the book on it? Click here...
3. Test in Your LinkedIn Profile's Featured Section
Add your lead magnet to your LinkedIn profile’s ‘Featured’ section. If your profile gets traffic, this is a great way to see if it gets clicks.
Need help setting up your profile? Use the LinkedIn Profile Kit in our program. It’s loaded with templates for featured sections you can customise with your lead magnet.
Members can access it here.
Not a member?
You should totally join. Lock in a time to chat here.
Just want the LinkedIn Profile Kit? Buy it here.
4. Post a Teaser For 'Early Access' or 'Waitlist'
Share a teaser post for your lead magnet. Offer early access or create a waitlist to gauge interest. Check out the example below.
5. If your website gets traffic, test it as an evergreen lead magnet page
If your website gets traffic, try a simple squeeze page to test your lead magnet. It’s an easy way to see if people want what you’re offering.
Finished validating? Let's move to the next step...