Framework: Turning What You Already Know Into Lead Magnets
You don’t need decades of experience—or even years—to create a killer lead magnet.
It's about pulling what you already know—what you're working on—or what you're learning—and packaging it into something valuable.
Here's how...
Step 1: Define Your Ideal Customer Profile (ICP)
The BEST lead magnets showcase and establish your authority with your Ideal Customer Profile (ICP) by helping them solve their problems.
If you haven't nailed your ICP yet, stop here and go to Develop Your Offer: Part 1 in the 101 section of the course modules. This will walk you through exactly how to define your ICP and find offers that sell.
You can find it here: Develop Your Offer: Part 1.
Once you've got your ICP locked down, come back and use this framework to refine your lead magnet ideas.
Need Help Defining Your ICP?
If you’re not a member yet and haven’t nailed your ICP (or maybe you’re not even sure what that is), it’s probably time to join the full program. You’ll find everything you need at sevenfigurecreators.com.
👉 Want a faster, easier path to results? Let’s talk. Lock in a time to chat here, and we’ll explore what’s possible for your business.
Step 2: What Are You Working On?
Here's the truth: You don't need to be an "expert." You just need to solve a real problem.
Look at:
What problems are you solving right now, even for yourself?
What have you learned, curated, or tested that actually works?
What feedback or questions keep coming your way from socials, peers, or clients?
Example: "I recently automated my client onboarding for my community using free tools. It saved me hours and made the process seamless—something people are now asking me how to do."
Step 3: Slice Off a Piece of What You Already Know
Think small but mighty. Don't try to teach everything you know. Just focus on one slice that:
You already deliver it, and clients or peers rave about it.
Consistently delivers results. For you or your clients.
Feels valuable enough that someone would pay just to know it.
Example: If you know a thing or two about creating lead magnets, your lead magnet could be: "The Free Kit to Create a Killer Lead Magnet—Everything You Need to Build a High-Performing Lead Magnet in as little as 60 minutes."
☝️ We like to eat our own dog food, if you haven't noticed already.
This playbook doubles as a lead magnet.
By following this framework, you'll turn what you know—or what you're actively learning—into lead magnets that people actually want.
Make it simple. Make it valuable. Then watch it work.